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Finding Brand

Tisha OehmenMy name is Tisha Oehmen, and I’m the Chief Branding and Operations Officer for Paradux Media Group. I just wanted to take a second to say hello and welcome you to “The Pond” and to the Finding Brand blog. Finding Brand is dedicated to helping you improve your brand, strengthen your marketing, and find inspiration in a group of like-minded individuals.

You might also be interested in checking out Tisha’s books if you’re enjoying the blog.

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branding

Branding: A Candid Conversation

Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk to; they all have a reason for getting up in the morning and coming and… Read More

Do Brands Matter

Do Brands Matter?

In today’s world of advertising opportunities coupled with the rise of social media, it’s easy to ask the question, “Do Brands Matter?” It will be no surprise to you if you’ve been following the blog that the answer (in my opinion) is a resounding, “YES, Brands Matter!” Let me explain why. The Reasons Brands Matter… Read More

Can Branding Come Naturally

Can Branding Come Naturally?

I think marketers spend so much time carefully considering and crafting brands that sometimes we forget that the very best branding is born out of the instant the organization was created by its founders. The best brands are created in the moment that the founder decides to start the business. To do something different or… Read More

Everything You Need to Know About Brand Manuals

Everything You Need to Know About Brand Manuals

We all by now know how powerful a brand is. In simple terms, a brand is something that tells and shows who you are. A brand sets your business aside from the rest and sells you apart from the masses. Poor branding can be catastrophic to your company, the same way better branding can lead… Read More

Qualities of an Amazing Branding Guide

Qualities of an Amazing Branding Guide

Creating a brand guide for your company is never an easy task. It can be even more difficult when you are starting from scratch. The first thing to do would be to study the brand guides of established companies. In this post, we will go through a few branding guide examples and see how you… Read More

10 Superb Scholarly Articles on Branding

10 Superb Scholarly Articles on Branding

I don’t know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that’s out there on the web. And when I do, I head straight for Google Scholar to check out marketing and branding articles there. The trick is finding the complete article, not just the “sales page.” But… Read More

brand-perception

You, Me And Brand Perception: The Truth

Let’s face it — what you see isn’t always what you get. Case in point, the recent internet sensation: “the dress.” You may have had to be in the desert – without any electricity, to have missed the picture of the dress, that to some appeared blue/black and to some appeared gold/white. Personally, I thought it… Read More

branding-quote

10 Quotes On Branding

Let’s face it — branding is hard. And when I need a push, I turn to quotes to help me remember why branding is so important. These are quotes that inspire me. I’m sharing them with you in the hopes that one of them will ignite a spark for you and help you to stay dedicated… Read More

branding strategies

3 Simple Branding Strategies that Work

Let’s face it — branding and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for.  But altogether too often, branding strategies get over-thought, over-worked, and over-wrought. Don’t let yourself fall into that mind trap.  Here are three simple branding strategies you can start using today that will… Read More

Branding with Pens

Branding with Pens

Let’s talk for a minute about branded pens. You know the pens I’m talking about…your favorite pen from a local business. The one that writes just right. The one that everyone you know either covets or has one of. Probably, it even makes an appearance at every single charitable event that you’ve ever attended. And, is the… Read More

Brand Camp

Brand Camp!

We’ve spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp is a diagonal cross-section of the staff with about 10-15 people in attendance. The Camps last about 1.5 hours, and in it, the company introduces… Read More