Marketing Intelligence Report

Let’s face it, marketing can be hard! In each Marketing Intelligence Report post, you’ll find the information you need in order to run your business better, make smarter marketing choices, and gain the information you need for success.

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The Power of Collaboration

The Power of Collaboration

Collaboration is perhaps one of the most unused strategies for achieving success, likely due to our upbringing.  In elementary school, we’re taught to work independently, not to cheat by asking someone else for the answer, and every student is tested independently.  Later in life, “group projects” surface, yet those are often an abysmal failure, with… Read More

Are Billboards and Outdoor Advertising Still Relevant? Consumers say YES.

Are Billboards and Outdoor Advertising Still Relevant? Consumers say YES.

In 2021, the billboard and outdoor advertising industry in the United States was expected to reach $8.1 billion.  Even though other advertising mediums have increased as social media and streaming services developed, the billboard industry has remained relatively unchanged over the past five years.  What has changed is what outdoor advertising and billboards look like…. Read More

Optimize Your Website to Build Trust with Your Customers

Optimize Your Website to Build Trust with Your Customers

87% of shoppers begin looking for a product with online searches.  If your website isn’t coming up as an option when customers search for relevant products and services in your area, you are missing out on valuable sales.  In marketing terms, we’re talking about search engine optimization or “SEO,” but really, it’s all about making… Read More

Why You Need a Professional Graphic Designer for Logo Work

Why You Need a Professional Graphic Designer for Logo Work

Online software solutions make it appear simple to design or revamp your logo on your own.  It seems that novice entrepreneurs are available around every corner to create logos and other supplementary material, likely using free or inexpensive canned software.  Before you attempt a DIY project or hire a colleague’s son or daughter to work… Read More

Achieving Holiday Sales in Unprecedented Times

Achieving Holiday Sales in Unprecedented Times

If you’re unaware of the holiday product scarcity concerns raging throughout American consumerism right now, you must be living in a cave.  It seems you can’t turn on the television or scroll through social media without hearing talk about empty store shelves, delivery delays, and backordered inventory.  As of the beginning of November, Amazon Prime… Read More

Convert Your Website into an Online Experience in 2022

Convert Your Website into an Online Experience in 2022

Why does your business have a website?  The answers from business owners vary greatly: “So customers can find us.” “To provide basic information like location and hours of operation.” “Because every business needs a website.” “To help customers learn about our products and services.” Regardless of why your company first published its website, the reasons… Read More

Are you optimizing your company values

Are You Optimizing Your Company Values?

The fact that Disneyworld is celebrating its 50th-anniversary in 2021 brings a bit of sadness to me.  All those balloons, fireworks, branded anniversary costumes, and television specials all remind me that it’s been 25 years since I worked at Disneyworld during their 25th-anniversary celebrations.  With that in mind, I thought it would be apropos to… Read More

Optimizing Webinar Content on Your Website

Optimizing Webinar Content on Your Website

Hosting webinars on your website is a great way to increase the SEO of your website and attract new customers.  Remember, SEO represents the ability of search engines to make a connection between your site’s content and search engine requests.  Websites with good SEO rank higher in search engine results than other similar sites. Developing… Read More

Changes to Advertising on Facebook

Changes to Advertising on Facebook

The magic of advertising on Facebook has long been attributed to the use of Facebook pixels.  Website developers for a company add a Facebook pixel to their site’s coding, and the pixel records visitor’s behavior on the pages.  Technically, the pixel adds a cookie to the user’s internet browser that communicates information back to the… Read More

Do your customers really need to see your message seven times

Do Customers Really Need to See Your Message Seven Times?

You likely remember this advice because you’ve heard it so many times–a person must hear a message seven times before it fully registers with them.  Is this true? What’s the big deal about “seven”? The number seven has significance for humans.  Not only are there seven wonders of the world, seven seas of the world,… Read More

Improve SEO with Video on Your Website

Why You Need Videos to Improve the SEO of Your Website

In the U.S. alone, there are somewhere between 40 to 60 billion searches conducted on Google each month.  In fact, almost a third of users said they use the internet daily to find a local business to meet their needs.  For business owners, this means that being found on the internet is critical to gaining… Read More

Why Email Marketing Campaigns Achieve ROI’s of $40 or More

Why Email Marketing Campaigns Achieve ROI’s of $40 or More

Every person using the internet has an email account.  Think about that for a moment.  Sure, people are mindlessly scrolling on Facebook, Twitter, and TikTok throughout the day. Still, every single one of those people has an email box they check purposefully regularly.  Although you may not want to reach all 4.03 billion people worldwide… Read More

A Whole New World How Consumer Behavior is Changing Television Advertising

A Whole New World: How Consumer Behavior is Changing Television Advertising

Television advertising is an effective medium for promoting products and services.  Since many friends and family watch television together, viewing commercials together allows for collaborative discussion and group decision-making.  In fact, many big decisions such as whether or not to re-roof a home or purchase a new vehicle are made after a joint discussion by… Read More

How Geofencing Marketing Strategies Work

How Geofencing Marketing Strategies Work

Are you thinking about building a geofence around your business?  It sounds pretty techy, but it’s really quite simple.  Geofencing uses GPS technology to identify mobile device users that cross over into a predefined zone.  In essence, it’s building a “virtual fence” around a location. This was a really exciting marketing tool when application-based phones… Read More

Five Ways You Can Achieve Higher Performance With Your Teams

Five Ways You Can Achieve Higher Performance With Your Teams

Managers and supervisors can spend thousands of dollars attending conferences and completing training programs to learn how to achieve higher performance from their teams.  Yet, there are straightforward strategies any leader can use to make a significant difference in the efficiency, effectiveness, and achievements of the employees they manage. Get out of their way and… Read More

iOS 15 Privacy Settings Implications for Email Marketing Campaigns

iOS 15 Privacy Settings Implications for Email Marketing Campaigns

In September, Apple plans to release iOS 15.  This new version promises Apple phone consumers many new features, including an expanded Wallet app functionality, extended Safari browser capabilities, a new “focus” mode to hide apps the user doesn’t want to see, an iMessage redesign, and more.  One of the new features that are getting a… Read More

Why You Should Rely on Marketing Professionals to Help Guide Employee Communications

Why You Should Rely on Marketing Professionals to Help Guide Employee Communications

Many businesses seek expertise from marketing professionals to craft messages for customers, stakeholders, and the public, but have you considered using a marketing agency for internal employee communications?  Good internal communication can boost employee satisfaction, keep employees engaged and productive, and ensure your teams are all rowing in the same direction. In 2016, the Society… Read More

Can Corporate Training Be More Effective With Less Hands-On Support?

Can Corporate Training Be More Effective With Less Hands-On Support?

Examine modern corporate training programs, and you’re likely to uncover heavy procedure manuals, hands-on and e-training, regular supervisor feedback, and even testing.  Are all these necessary for employees to learn how to do their jobs effectively? In 1970, tennis professional W. Timothy Galloway demonstrated a new theory about adult learning, which proposes humans are intrinsically… Read More

The Name of the Game for 2021 Business Success is E-Commerce

The Name of the Game for 2021 Business Success is E-Commerce

Are you optimizing e-commerce sales in your business?  In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in the last 12 months leaped from 15% to nearly 35%.  That 20% spread gained in only three months represents the total amount of growth during… Read More

Why We Use WordPress to Optimize Web Presence

Why We Use WordPress to Optimize Web Presence

We use WordPress to develop websites for our clients because we believe it is the best way to establish and optimize web presence so potential clients can find you easily.  With many options now available in the marketplace, here’s an explanation of why we love WordPress. WordPress was first introduced in 2003, primarily as a… Read More