Marketing Intelligence Report

Let’s face it, marketing can be hard! In each Marketing Intelligence Report post, you’ll find the information you need in order to run your business better, make smarter marketing choices, and gain the information you need for success.

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Don’t Lose Your SEO Ranking By Ditching Your Website

Don’t Lose Your SEO Ranking By Ditching Your Website

Have you ever gone to the grocery store to pick up a few things and you can no longer find your favorite BBQ sauce because the brand updated all their packaging including the logo and the names for the different flavors?  Or maybe you’ve experienced the challenge of completing your routine shopping trip after a… Read More

Is a Chatbot Relevant to my Business

Is a Chatbot Relevant to My Business?

A popular buzzword in the e-commerce community is “chatbot,” but what is this technology, and is it relevant to your small to mid-size business? The chatbot evolution exploded a few years ago.  In 2016, only about 5% of companies used them, but by 2017 another 32% of companies were beginning to plan for implementation.  These… Read More

Marketing Strategy: Are You Uncovering the Right Problem to Solve?

Are You Uncovering the Right Problem to Solve?

Consider this common business situation.  The past two quarters’ profitability numbers came in far lower than projected.  Management is called into a boardroom for a special marketing strategy huddle.  The question on the whiteboard is: “What are three products we can introduce in the next 30 days to increase profits by 20%?”  Managers accept this… Read More

Why Investing in a Professionally Built and Managed Website is a Smart Business Decision

Why Investing in a Professionally Built and Managed Website is a Smart Business Decision

Years ago, business owners invested significant resources in a physical storefront.  To get noticed, a business needed a brightly lit sign close to a well-traveled street, an accessible parking lot, and a clean and attractive entranceway.  Marketing staff focused on designing eye-catching advertisements for “The Yellow Pages” and created promotions to be shared via local… Read More

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To Zoom or Not to Zoom? That is the Question.

As we near the one-year mark of living under pandemic protocols, one technology that has touched nearly every person is video conferencing.  Remote workers use it to connect to the team, sales representatives have mastered it to eliminate travel, students of all ages log in to attend classes, and singles are even dating with it…. Read More

What Really Makes Networking Effective

Networking.  The overwhelming majority of business leaders and owners flinch at the thought of it.  Another group gets really excited about it, but may not be achieving as much as they can from the process.  Regardless of where you fall on that spectrum, it’s important for all business leaders and owners to build professional networks… Read More

Attract Customers Attention with Engaging Video Content

Attract Customers’ Attention with Engaging Video Content

If you’re not using video content to promote your brand or advertise your product, you’re missing the attention of many customers.  Packed agendas and multitasking have left humans with shortened attention spans and a desire to consume information that entertains as well as informs. Why should you be using video content in your marketing strategy?… Read More

How the Third Party Cookie Phase-Out Affects Your Marketing Strategies

How the Third Party Cookie Phase-Out Affects Your Marketing Strategies

Cookies may sound like delicious tidbits of information, and for the electronic universe, they certainly are.  Unbeknownst to many consumers of the Internet, every visit to a website likely results in baking a dozen or more of these “cookies.”  Recently, much attention has been placed on how browser companies are disclosing, collecting, storing, and sharing… Read More

Ready to take flight in 2021 Business Growth in 2021

Ready to Take Flight in 2021?

2020 threw us all for a loop.  Businesses big and small were hit with challenges from the growing pandemic that no one anticipated.  Many larger corporations had financial reserves to weather the storm, small and mid-sized businesses continue to be the hardest hit.  While we don’t anticipate an end to the challenges caused by the… Read More

Is Your Team Ready to Fly Make Sure Your Marketing Plan Shows Them the Way

Is Your Team Ready to Fly? Make Sure Your Marketing Plan Shows Them the Way

Just as ducks flock together to reach a specific destination, your team needs a marketing plan to align their efforts to achieve your company’s goals.  When you work with a marketing agency like us, we’ll help you and your team come together to create a plan designed specifically for your organization’s needs.  Components of most… Read More

Tips for Making Your Kickstarter Campaign a Success

Tips for Making Your Kickstarter Campaign a Success

Do you have a novel idea for a product or service?  Need to figure out how to get your invention into production?  A Kickstarter campaign might be a solution for you. Kickstarter launched in 2009 as an online crowdfunding platform.  Essentially, people present their ideas online and viewers who find the ideas appealing can back… Read More

Having the Right Messaging for the Most Critical Times

Have the Right Messaging for the Most Critical Times

Whether you are experiencing an unexpected event within your own business or an emergency impacts the community at-large, having well-planned a crisis communication plan is critical to keeping your business running smoothly.  Paradux Media Group has in-house expertise to help you develop a crisis communication plan for any situation. Here are a few key considerations… Read More