Marketing Intelligence Report

Let’s face it, marketing can be hard! In each Marketing Intelligence Report post, you’ll find the information you need in order to run your business better, make smarter marketing choices, and gain the information you need for success.

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Why You Should Rely on Marketing Professionals to Help Guide Employee Communications

Why You Should Rely on Marketing Professionals to Help Guide Employee Communications

Many businesses seek expertise from marketing professionals to craft messages for customers, stakeholders, and the public, but have you considered using a marketing agency for internal employee communications?  Good internal communication can boost employee satisfaction, keep employees engaged and productive, and ensure your teams are all rowing in the same direction. In 2016, the Society… Read More

Can Corporate Training Be More Effective With Less Hands-On Support?

Can Corporate Training Be More Effective With Less Hands-On Support?

Examine modern corporate training programs, and you’re likely to uncover heavy procedure manuals, hands-on and e-training, regular supervisor feedback, and even testing.  Are all these necessary for employees to learn how to do their jobs effectively? In 1970, tennis professional W. Timothy Galloway demonstrated a new theory about adult learning, which proposes humans are intrinsically… Read More

The Name of the Game for 2021 Business Success is E-Commerce

The Name of the Game for 2021 Business Success is E-Commerce

Are you optimizing e-commerce sales in your business?  In the first quarter of 2020, the percentage of total households in the U.S. that purchased at least one product online in the last 12 months leaped from 15% to nearly 35%.  That 20% spread gained in only three months represents the total amount of growth during… Read More

Why We Use WordPress to Optimize Web Presence

Why We Use WordPress to Optimize Web Presence

We use WordPress to develop websites for our clients because we believe it is the best way to establish and optimize web presence so potential clients can find you easily.  With many options now available in the marketplace, here’s an explanation of why we love WordPress. WordPress was first introduced in 2003, primarily as a… Read More

Google My Business

Do You Know How “Google My Business” Can Bring More Customers to Your Door?

With Google dominating the search engine market (92.24%), implementing more ways to help your business rank highly is critical in today’s world.  More and more consumers rely on Google searches to find businesses and products to meet their needs, and many of them are now able to complete their purchases entirely online. There are many… Read More

3 Questions to Increase Employee Engagement

3 Questions to Increase Employee Engagement

Regularly meeting with each of your team members is essential to help understand what’s going on at the job site, communicate your expectations, and steer the ship towards meeting organizational goals and objectives.  However, many managers struggle to lead effective meetings with employees.  Instead of focusing on creating an itemized agenda and reviewing detailed statistics… Read More

How to Optimize Your Investment in Content Marketing

How to Optimize Your Content Marketing

If you could hop into a time machine and travel back to the 1970s, you would be challenged to find any marketing expert claiming articles are an investment in your business.  But today, content is exactly that.  When consumers are tied to electronic devices for everything from work, emails, streaming movies and television shows, and… Read More

Don’t Lose Your SEO Ranking By Ditching Your Website

Don’t Lose Your SEO Ranking By Ditching Your Website

Have you ever gone to the grocery store to pick up a few things and you can no longer find your favorite BBQ sauce because the brand updated all their packaging including the logo and the names for the different flavors?  Or maybe you’ve experienced the challenge of completing your routine shopping trip after a… Read More

Is a Chatbot Relevant to my Business

Is a Chatbot Relevant to My Business?

A popular buzzword in the e-commerce community is “chatbot,” but what is this technology, and is it relevant to your small to mid-size business? The chatbot evolution exploded a few years ago.  In 2016, only about 5% of companies used them, but by 2017 another 32% of companies were beginning to plan for implementation.  These… Read More

Marketing Strategy: Are You Uncovering the Right Problem to Solve?

Are You Uncovering the Right Problem to Solve?

Consider this common business situation.  The past two quarters’ profitability numbers came in far lower than projected.  Management is called into a boardroom for a special marketing strategy huddle.  The question on the whiteboard is: “What are three products we can introduce in the next 30 days to increase profits by 20%?”  Managers accept this… Read More

Why Investing in a Professionally Built and Managed Website is a Smart Business Decision

Why Investing in a Professionally Built and Managed Website is a Smart Business Decision

Years ago, business owners invested significant resources in a physical storefront.  To get noticed, a business needed a brightly lit sign close to a well-traveled street, an accessible parking lot, and a clean and attractive entranceway.  Marketing staff focused on designing eye-catching advertisements for “The Yellow Pages” and created promotions to be shared via local… Read More

zoom

To Zoom or Not to Zoom? That is the Question.

As we near the one-year mark of living under pandemic protocols, one technology that has touched nearly every person is video conferencing.  Remote workers use it to connect to the team, sales representatives have mastered it to eliminate travel, students of all ages log in to attend classes, and singles are even dating with it…. Read More