Marketing Intelligence Report

Let’s face it, marketing can be hard! In each Marketing Intelligence Report post, you’ll find the information you need in order to run your business better, make smarter marketing choices, and gain the information you need for success.

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small business tips for surviving coronavirus

Small Business Tips for Surviving Coronavirus

The Coronavirus pandemic that has swept across the globe is starting to have a major impact on small businesses. Most recently, many States have decided to shut down restaurants and bars across the country in an effort to prevent any further spread of the virus. If you have found yourself impacted by the Coronavirus and… Read More

Get to know essential website conversion goals

Get to Know Essential Website Conversion Goals

Increasing website conversions is the new primary goal for webmasters. Since traffic’s getting harder to come by, it makes sense to convert as many visitors into sales as possible. Consider the types of website conversion goals available to you. Signups for Newsletters or Followups A vital conversion type if the signup. Adding a form to… Read More

Branding and Purchasing Behavior

Branding And Purchasing Behavior

Important Facts With Branding And Purchasing Behavior A brand name is similar to a badge that says who you are and what you stand for. The point of having a brand is to get many people to recognize your company right away. It’s to get people to trust your company and be more willing to… Read More

marketing trends in 2020 that you can utilize

Marketing Trends In 2020 That You Can Utilize

Marketing innovation is moving rapidly this year. Trends in 2020 will focus on the adoption of new technologies that will have an impact both on your digital and conventional marketing. Keeping Bert Happy Google recently applied the most recent update to its algorithm and its name is Bert. As per their own words, Bert is… Read More

benefits of mobile advertising

Benefits Of Mobile Advertising

Possibly it’s been a long time since you’ve thought about mobile ads. If that’s the case, it may be time to revisit the subject. After the latest holiday season, digital marketers now understand why mobile advertising is a requirement for any enterprise that sells online. Social Commerce Is Growing Fast More people are purchasing online… Read More

SEO in 2020

SEO In 2020 – Doing It Right

In many ways, SEO in 2020 is the year to return to recent basics in search engine optimization. The key, however, will be to make sure that each element of your SEO is as strong as it possibly can be. Use this checklist on each of your sites to make sure that you have ticked… Read More

Benefits of YouTube Advertising

Benefits Of YouTube Advertising

Every day there are fewer eyeballs on television programs and more on YouTube. Brands have been making adjustments to their budgets and moving advertising dollars from traditional TV advertising to advertising in YouTube programming. Here are just some of the benefits of YouTube Advertising. Reach The first benefit is the number of people that you… Read More

cause marketing

Cause Marketing Makes a Big Impact

Many nonprofits have already learned the importance of harvesting social media to raise awareness and funds for their organization through cause marketing. If you are a nonprofit in Southern Oregon, you may want to consider if this type of digital marketing is right for your organization. Look at these examples and see if a similar… Read More

Why Product Photography Matters

Why Product Photography Matters

Many online retailers realize that product photography ranks high on the list of factors affecting customer satisfaction. However, some don’t realize why product photography matters. With the transition away from brick and mortar stores, the ability to pick up and compare products has disappeared. Consumers want to see what they are purchasing before they make… Read More

Social Media Ad Campaigns-1

Social Media Ad Campaigns

Staging a social media ad campaign is necessary for your business. You need to have a clear plan and goal of what you want and the kind of result you expect to achieve. The clearer you are concerning your basic expectations, the easier it will be to gauge your level of success. What are the… Read More

Benefits of Video Testimonials

Benefits of Video Testimonials

There are several benefits of video testimonials that most businesses should consider. Exposure The first benefit is that it is going to allow the company to gain exposure. This means that it can increase the amount of interest that a person is going to have in your business. Therefore, they are going to share the… Read More

Brand Awareness Through Video

Brand Awareness Through Video

Brand awareness has evolved so much over the last 10 years. Prior to digital marketing, we gained an awareness of popular brands by television ads, radio spots, and even direct mailings. Now, there are a variety of marketing resources readily available, so building video brand awareness has never been easier. Understanding Brand Awareness Building brand… Read More