Few media platforms allow you to be laser-focused, and there certainly isn’t a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a business owner of a B-to-C or B-to-B you just simply cannot overlook advertising on Facebook. The most important reason for a business to have and manage… Read More
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Beyond the Pond
I write what interests me, and hope that it interests you. Most days, you’ll find this blog covers: Media. Ducks. Golf. Not necessarily in that order.
Hi. I’m Mike Frey and I’m the Chief VIsionary Officer for Paradux Media Group. I just wanted to take a second to say hello and welcome you to “The Pond” and my blog, Beyond the Pond.
Facebook Retargeting Digital Marketing
Is your business utilizing “remarketing” tools as part of your marketing plan? This method is also referred to as, retargeting, “it is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.”… Read More
Instagram Introduces Sponsored Ads
This week Instagram introduced sponsored ads. Instagram Ads API Partners will be able to perform tasks including scheduling and publishing content to the Facebook owned photo and video-sharing network, monitoring audiences and sharing access to Instagram accounts. Instagram did not make any formal announcement about its application-programming interface, saying in an email to SocialTimes: “Instagram… Read More
Why You Need An Advertising Agency To Run Your Social Media
Social Media campaigns have transformed well beyond the “if monkeys could type,” or “I can hire any high school kid to run a social media campaign.” Social Media has advanced past the ask a yes or no question and expect to get engagement. Large or small business social media today takes several skills that usually can’t… Read More
Facebook Rolls Out a Bluetooth Beacon For Small Businesses
In June, Facebook began to send out invites to small businesses for FREE Bluetooth beacons. They have now begun to arrive and have opened up the invites to many more small businesses. You can click on this link to see if you are eligible to order your Bluetooth beacon. So what’s the benefit of the… Read More
The New Video and Social Media Age
We are rapidly approaching the era of “video marketing” as businesses find new, inventive ways to use the medium to reach customers. Not just large brands, but with technology even smaller brands and businesses are finding their niche in the realm of video marketing. The ease of video through smart phones and the advancement of… Read More
Benefits of Aerial Drone Video Footage
Aerial drone video footage is becoming a great tool for advertising agencies and businesses. Drone footage allows you to really take your consumers on a ride and tell them a story from a different perspective. One that can take place from a bird’s eye view. At Paradux Media Group, we have embraced this new technology added… Read More
Google’s New Mobile Search Algorithm Update
Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems “mobile-friendly,” in terms of mobile viewing and interaction. Rewarding mobile friendly sites will then naturally penalize non-mobile responsive sites through all searches on mobile devices. “When it comes to search on mobile devices,… Read More
Mobile Search-Palooza Begins April 21, 2015
Mobile Search-Palooza is coming to Google Search. So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank on Google mobile searches. Google announced algorithm updates that will have a “significant impact” on… Read More
Facebook “Likes” Why You May Have Lost Some Likes Last Week
As Page Administrators you may begin to see this message, “We’ve recently updated the way we measure how many people like your Page…” Facebook is on a mission to remove inactive or fake accounts that have liked your Page. What IS accurate and you can take from this is that you may see a small drop… Read More
Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest
Anyone who has managed a Facebook business page has seen the organic reach dwindle. As a matter of fact you don’t even have to be a business page admin to have seen this happen. As a Facebook user I see less and less of businesses that I like on Facebook on my timeline. That gets us… Read More
Super Bowl Commercials – How Brands Optimize Eye Balls In 2015
When did all this Super Bowl Commercial stuff begin? Some will say the corporate branding started with Coca-Cola’s Mean Joe Green commercial in the 1979 Super Bowl; others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and advertising agency’s have brought a whole new demographic and… Read More
How To Use Hashtags In Each Social Media Platform
Here is how Wikipedia defines the #Hashtag: A hashtag is a word or an unspaced phrase prefixed with the number sign (“#”). It is a form of metadata tag. Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting “#” before them,[1] either as… Read More
Facebook Improves Ad Columns – Facebook Business Pages
It’s June 2014 and Facebook has released its second update that benefits business pages. The first update for Facebook June 2014 was the redesign of business pages. The newest Facebook change improves the right hand column ads. In Facebook June 2014 you could have seen as many as seven ads in your sidebar, or like many of… Read More
Re-Marketing Campaigns Hit Facebook
Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. We’ve seen it before. You visit a website, you continue surfing and an ad from a website you had just visited appears. How did Zappos know? Branding experts and marketers will always talk to… Read More
Facebook Business Page – 3 Tweaks To Make For June 2014 Rollout
The rollout of new Facebook Business Pages is set for June 6th, but if you signed up to be part of the early release we’re beginning to see those drop now. The biggest change is the single column timeline much like your personal page. With any change that Facebook does to their pages a little… Read More
Instagram: Get Your Small Business In the Picture
If a picture is worth a thousand words, then how much better is it than a 140 characters? We live in a visual society, it’s one of the reasons TV beats radio, and has helped create the success of ‘FACE’book. It’s no secret that the most shared and clicked upon items on Facebook are pictures…. Read More
Facebook Pay To Play: What To Do – Small Business Oregon
For business owners Facebook is becoming more and more a “pay-to-play” model. You’ve put time and money into building your business pages ‘likes’, creating relationships, content creation and curation, So what do you do? On the one hand, businesses have never before had a free media platform through which to build our brand and communicate… Read More
Website Design Medford Oregon – Hire An Advertising Agency
Why You Hire A Marketing Company To Design Your Website: There was a time when even as a small business you shelled out big bucks, had some code written and BOOM, there was your website. Stagnent and too expensive to change, but you were in the 2.0 game. That was the early 2000’s, welcome to… Read More
New Changes: Facebook Business Pages – Medford
It might be time that you have a marketing team handle your social media In the next few weeks Facebook will be rolling out tweaks to the desktop version of your business page. The streamlined look for Pages on desktop will make it easier for people to find the information they want and help page… Read More