Beyond the Pond

Mike FreyHi. I’m Mike Frey and I’m the Chief VIsionary Officer for Paradux Media Group. I just wanted to take a second to say hello and welcome you to “The Pond” and my blog, Beyond the Pond.

I write what interests me, and hope that it interests you. Most days, you’ll find this blog covers: Media. Ducks. Golf. Not necessarily in that order.

Why Use Facebook Advertising

Why Use Facebook Advertising? (Infographic)

Few media platforms allow you to be laser-focused, and there certainly isn’t a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a business owner of a B-to-C or B-to-B you just simply cannot overlook advertising on Facebook. The most important reason for a business to have and manage… Read More

facebook retargeting

Facebook Retargeting Digital Marketing

Is your business utilizing “remarketing” tools as part of your marketing plan? This method is also referred to as, retargeting, “it is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.”… Read More

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Instagram Introduces Sponsored Ads

This week Instagram introduced sponsored ads. Instagram Ads API Partners will be able to perform tasks including scheduling and publishing content to the Facebook owned photo and video-sharing network, monitoring audiences and sharing access to Instagram accounts. Instagram did not make any formal announcement about its application-programming interface, saying in an email to SocialTimes: “Instagram… Read More

Why You Need An Advertising Agency To Run Your Social Media

Why You Need An Advertising Agency To Run Your Social Media

Social Media campaigns have transformed well beyond the “if monkeys could type,” or “I can hire any high school kid to run a social media campaign.” Social Media has advanced past the ask a yes or no question and expect to get engagement. Large or small business social media today takes several skills that usually can’t… Read More

Facebook Rolls Out Bluetooth Beacon for Small Business

Facebook Rolls Out a Bluetooth Beacon For Small Businesses

In June, Facebook began to send out invites to small businesses for FREE Bluetooth beacons. They have now begun to arrive and have opened up the invites to many more small businesses. You can click on this link to see if you are eligible to order your Bluetooth beacon. So what’s the benefit of the… Read More

The New Video And Social Media Age

The New Video and Social Media Age

We are rapidly approaching the era of “video marketing” as businesses find new, inventive ways to use the medium to reach customers. Not just large brands, but with technology even smaller brands and businesses are finding their niche in the realm of video marketing. The ease of video through smart phones and the advancement of… Read More

Benefits of Aerial Drone Video Footage

Benefits of Aerial Drone Video Footage

Aerial drone video footage is becoming a great tool for advertising agencies and businesses. Drone footage allows you to really take your consumers on a ride and tell them a story from a different perspective. One that can take place from a bird’s eye view. At Paradux Media Group, we have embraced this new technology added… Read More

Duck-Ugly Duckling

Google’s New Mobile Search Algorithm Update

Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems “mobile-friendly,” in terms of mobile viewing and interaction. Rewarding mobile friendly sites will then naturally penalize non-mobile responsive sites through all searches on mobile devices. “When it comes to search on mobile devices,… Read More

Changes Coming to Google Mobile Search

Mobile Search-Palooza Begins April 21, 2015

Mobile Search-Palooza is coming to Google Search.  So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank on Google mobile searches. Google announced algorithm updates that will have a “significant impact” on… Read More


Facebook “Likes” Why You May Have Lost Some Likes Last Week

As Page Administrators you may begin to see this message, “We’ve recently updated the way we measure how many people like your Page…” Facebook is on a mission to remove inactive or fake accounts that have liked your Page. What IS accurate and you can take from this is that you may see a small drop… Read More

facebook's pay to play

Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest

Anyone who has managed a Facebook business page has seen the organic reach dwindle. As a matter of fact you don’t even have to be a business page admin to have seen this happen. As a Facebook user I see less and less of businesses that I like on Facebook on my timeline. That gets us… Read More


Super Bowl Commercials – How Brands Optimize Eye Balls In 2015

When did all this Super Bowl Commercial stuff begin? Some will say the corporate branding started with Coca-Cola’s Mean Joe Green commercial in the 1979 Super Bowl; others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and advertising agency’s have brought a whole new demographic and… Read More