Few media platforms allow you to be laser-focused, and there certainly isn’t a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a business owner of a B-to-C or B-to-B you just simply cannot overlook advertising on Facebook.
The most important reason for a business to have and manage a Facebook page, in my opinion, is for Facebook advertising. Facebook’s targeting capabilities provide you with significant power when running a campaign, promoting a product, establishing a brand position among others.
You can craft your message, image, video, landing page, that will resonate with the receiver. Why continue to waste time money and effort reaching a demographic that is less likely to need your business or product?
Facebook Advertising Reach:
Not only can you reach out and touch your defined demographic in ways that other platforms can’t allow that narrow of a search, but you’ll be reaching them in the platform that a whopping 47% of Americans say Facebook is their number 1 influencer of purchases.
Organic search continues to dwindle for business pages, which isn’t going to change. Organic search is going to continue to diminish and it will be harder and harder for business pages to reach current or future customers without buying ads on Facebook and other PPC Platforms.
Facebook advertising can be a bit overwhelming because of all the options that are available, so hiring an advertising agency (like Paradux Media Group) to maximize your Facebook advertising and enhance your creative will help improve engagement with potential customers as well as with increased sales.
So just how many different options are there with Facebook advertising? How small can I break down the demographic, lifecycle, lifestyle, stages? We put together this little infographic that covers all the possibilities there are when creating an ad for Facebook advertising to answer that question. Drop us a note and let us know if it’s helpful!2018-06 Facebook Ad Targeting Infographic_RGB