Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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Do You Have a Website?
71% of businesses in 2023 have a website. That's a clear message that having a web presence is essential to running a modern business. 21% of people use the internet...
Why Use Facebook Advertising? (Infographic)
Few media platforms allow you to be laser-focused, and there certainly isn't a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a...
Facebook Retargeting Digital Marketing
Is your business utilizing “remarketing” tools as part of your marketing plan? This method is also referred to as, retargeting, “it is a form of online targeted advertising by which...
Instagram Introduces Sponsored Ads (A Look Back at Strategy)
What is the best Instagram advertising strategy? The most effective Instagram advertising strategy focuses on platform-native creative and precise audience targeting. Whether utilizing carousel ads, Reels, or Stories, successful brands...
Why Hiring a Social Media Agency is Smarter Than Doing It Yourself
Social media campaigns have transformed well beyond the days of “if a monkey could type” or “just hire a high school kid.” Today, hiring a social media agency is often...
Facebook Bluetooth Beacons: A Look Back at Location Marketing
What happened to Facebook Bluetooth Beacons? Facebook Bluetooth Beacons were discontinued as Facebook (now Meta) shifted focus toward software-based location tracking. Originally sent to small businesses in 2015 to trigger...
The Video and Social Media Age (It’s Not Coming, It’s Here)
A few years ago, we predicted the "era of video" was coming, but today, it is undeniably here. Developing a robust video marketing strategy is no longer just for big...
Aerial Drone Video: Elevate Your Perspective and Your Brand
A few years ago, seeing a camera fly was a novelty. Today, developing an aerial drone video strategy is a standard requirement for businesses that want to compete visually. It...
Google’s New Mobile Search Algorithm Update
Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems "mobile-friendly," in terms of mobile viewing and interaction....
Mobile Search-Palooza Begins April 21, 2015
Mobile Search-Palooza is coming to Google Search. So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re...
Why Business Pages Lose Facebook Likes and Followers
Watching your audience count drop overnight can be discouraging for any business owner. Whether you are tracking Facebook Likes or Followers, seeing those numbers decline often triggers panic. However, this...
Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest
Anyone who has managed a Facebook business page has seen the organic reach dwindle. In fact, you don’t even have to be a business page admin to have seen this...
Harnessing the Power of Big Idea Marketing for Your Business
Every year, millions of people tune into the Super Bowl, often caring more about the commercials than the game itself. These moments stand out because brands step away from standard...
How to Use Hashtags on Each Social Media Platform
Do you remember the Justin Timberlake and Jimmy Fallon skit on SNL about hashtags? Back then, hashtags were a cultural novelty—a punchline about how we speak online. Today, they are...
Understanding the Value of Facebook Right Column Ads
When building a digital marketing strategy, many business owners focus exclusively on the News Feed. However, Facebook Right Column Ads remain a vital tool for desktop visibility. These ads appear...
Re-Marketing Campaigns Hit Facebook
Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. We’ve seen it before. You visit a website, you...
Optimizing Your Facebook Business Page Layout for Success
Facebook constantly updates its platform, often rolling out new designs that change how users interact with business pages. Whether you are adjusting to a significant update, such as the shift...
Instagram: Get Your Small Business In the Picture
If a picture is worth a thousand words, then how much better is it than a 140 characters? We live in a visual society, it’s one of the reasons TV...
