Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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Do You Have a Website?
71% of businesses in 2023 have a website. That's a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn't account for...
Why Use Facebook Advertising? (Infographic)
Few media platforms allow you to be laser-focused, and there certainly isn't a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a business owner of a B-to-C or B-to-B you just simply...
Facebook Retargeting Digital Marketing
Is your business utilizing “remarketing” tools as part of your marketing plan? This method is also referred to as, retargeting, “it is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous...
Instagram Introduces Sponsored Ads
This week Instagram introduced sponsored ads. Instagram Ads API Partners will be able to perform tasks including scheduling and publishing content to the Facebook owned photo and video-sharing network, monitoring audiences and sharing access to Instagram accounts. Instagram did not...
Why You Need An Advertising Agency To Run Your Social Media
Social Media campaigns have transformed well beyond the “if monkeys could type,” or “I can hire any high school kid to run a social media campaign.” Social Media has advanced past the ask a yes or no question and expect to...
Facebook Rolls Out a Bluetooth Beacon For Small Businesses
In June, Facebook began to send out invites to small businesses for FREE Bluetooth beacons. They have now begun to arrive and have opened up the invites to many more small businesses. You can click on this link to see...
The New Video and Social Media Age
We are rapidly approaching the era of “video marketing” as businesses find new, inventive ways to use the medium to reach customers. Not just large brands, but with technology even smaller brands and businesses are finding their niche in the...
Benefits of Aerial Drone Video Footage
Aerial drone video footage is becoming a great tool for advertising agencies and businesses. Drone footage allows you to really take your consumers on a ride and tell them a story from a different perspective. One that can take place...
Google’s New Mobile Search Algorithm Update
Google will be unveiling its new search algorithm mobile devices (smartphones, tablets, etc.). The revised formula will promote websites that Google deems "mobile-friendly," in terms of mobile viewing and interaction. Rewarding mobile friendly sites will then naturally penalize non-mobile responsive...
Mobile Search-Palooza Begins April 21, 2015
Mobile Search-Palooza is coming to Google Search. So the question you have to ask yourself, “Is our website a mobile or responsive site?” If not, then beginning April 21st you’re going to find it a lot more difficult to rank...
Facebook “Likes” Why You May Have Lost Some Likes Last Week
As Page Administrators you may begin to see this message, "We've recently updated the way we measure how many people like your Page..." Facebook is on a mission to remove inactive or fake accounts that have liked your Page. What IS...
Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest
Anyone who has managed a Facebook business page has seen the organic reach dwindle. As a matter of fact you don’t even have to be a business page admin to have seen this happen. As a Facebook user I see less...
Super Bowl Commercials – How Brands Optimize Eye Balls In 2015
When did all this Super Bowl Commercial stuff begin? Some will say the corporate branding started with Coca-Cola's Mean Joe Green commercial in the 1979 Super Bowl; others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless...
How To Use Hashtags In Each Social Media Platform
Here is how Wikipedia defines the #Hashtag: A hashtag is a word or an unspaced phrase prefixed with the number sign ("#"). It is a form of metadata tag. Words in messages on microblogging and social networking services such as...
Facebook Improves Ad Columns – Facebook Business Pages
It’s June 2014 and Facebook has released its second update that benefits business pages. The first update for Facebook June 2014 was the redesign of business pages. The newest Facebook change improves the right hand column ads. In Facebook June 2014 you...
Re-Marketing Campaigns Hit Facebook
Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. photo credit marcopako via Flickr We’ve seen it before. You visit a website, you continue...
Facebook Business Page – 3 Tweaks To Make For June 2014 Rollout
The rollout of new Facebook Business Pages is set for June 6th, but if you signed up to be part of the early release we’re beginning to see those drop now. The biggest change is the single column timeline much...
Instagram: Get Your Small Business In the Picture
If a picture is worth a thousand words, then how much better is it than a 140 characters? We live in a visual society, it’s one of the reasons TV beats radio, and has helped create the success of ‘FACE’book....
Facebook Pay To Play: What To Do – Small Business Oregon
For business owners Facebook is becoming more and more a “pay-to-play” model. You’ve put time and money into building your business pages ‘likes’, creating relationships, content creation and curation, So what do you do? facebook business...
Website Design Medford Oregon – Hire An Advertising Agency
Why You Hire A Marketing Company To Design Your Website: There was a time when even as a small business you shelled out big bucks, had some code written and BOOM, there was your website. website...