Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.

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Artisan Food Websites – Foodie Start Ups – Marketing Strategies

Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any Foodie (Photo...
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Website Design in Medford, Oregon: How to Choose the Right Partner

Website design Medford Oregon businesses can trust should do more than make a site look polished. Your website is often the first place customers go to understand who you are,...

Local Search – On Line Reviews – Google Places For Business

It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and...
The Importance of Online Reviews For Small Business

The Social Traveler – The Importance of Online Reviews For Small Business

Summer is right around the corner, what that means for a lot of cities, towns and communities is tourists coming through town. Some will stop for a meal, some for...
Local Search, SEO Local Search

Local Search: SEO Google Local Business Search

The Importance of Local Search For Local Business A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search. ...
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Free Organic SEO Analysis Report

Organic SEO is what happens when someone puts a search term in a search engine and your website is naturally returned in the list of websites -- ideally on the...
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How Facebook Marketing Has Changed—and What Still Works Today

Editor’s Note: This article was originally published in 2012 and has been fully updated to reflect how Facebook marketing has changed for businesses today. How Facebook marketing has changed tells...
Simple Google AdWords Tips For Small Local Business

Simple Google AdWords Tips For Small Local Business

Like most local business marketing, the results must remain a mystery…. Most of us are aware of the famous quote by John Wanamaker, “Half the money I spend on advertising is...
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Facebook Ads

Does your business utilize Facebook Ads? With the adjustments that Facebook has made in their Facebook Advertising, and the ease in which to create and target your demographic, I don't see why...
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How To Use Facebook Ads

Build 'likes' with Facebook Ads: Facebook comes down to the 'haves' and the 'have nots'. The ‘haves’ are the brands/pages utilizing what’s available, and the ‘have nots’ are the pages...
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Facebook Targeted Posts

Facebook Targeted Posts For The Small Business Owner: Facebook is rolling out a slew of new targeted posting options for your business page.   TechCrunch reports that the advanced post...
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Going Viral With Facebook

What Is Your Viral # On Facebook: Everyone wants posts with lots of ‘likes’, ‘comments’ and ‘Shares’.  Everyone talks of viral, not sure what that really is, the definition says...
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Growing Social Media Like Growing Bamboo

Growing Your Social Media: I like to refer to social media as “growing bamboo.”  John Lennon was once said “We've got this gift of love, but love is like a...
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Local Search Google Places Now Google Plus

Google Places is Now Google Plus: If you haven’t noticed Google has now moved Google Places pages to Google Plus Local pages.  What does it mean to the local small...
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New Facebook Tools

New Toys: So have you played with any of the new Facebook changes?  Most of us are aware of the new subtle changes on Facebook in the past month, the...
Facebook Do You Have A Facebook Strategy

Facebook Do You Have A Facebook Strategy? – The Beginning

What is your Facebook strategy, do you have one? Is it about getting people to ‘like’ your page, ‘like’ posts, comment on posts, drive traffic to your website, visibility, likeability,...
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Facebooks New Schedule Posts

Scheduled Facebook Posts: For admins of business pages this was something that was long overdue.  There have always been a lot of 3rd party apps that have given you the ability...