Scheduled Facebook Posts:

For admins of business pages this was something that was long overdue.  There have always been a lot of 3rd party apps that

have given you the ability to schedule and deliver posts, but it always came with the little icon that was telling everyone that it was delivered by a 3rd party app.

Here’s how to schedule a Facebook Post: 

Image via CrunchBase
  • Create your post
  • Click the small grey clock icon in the lower-left corner of the sharing tool
  • Select the exact date and time you want your post to appear including: Year, month day, hour and minute
  • Click the blue “Schedule” button

Scheduling Facebook Posts Rules: 

  • Facebook allows posts to be scheduled no more than 6 months in advance in 15-minute intervals.
  • Scheduled posts cannot be made less than 10 minutes in advance.
  • Once you schedule a post, post content cannot be edited– only the time. You can however cancel the scheduled post in the Activity Log (found through the “Manage” button in the Admin Panel) and create a new post with corrections.  You must be logged in as ‘you’ and not the business page to see the scheduled post in the activity log.
  • It appears that at this time that you can’t schedule a photo album, but most everything else seems to be game.

Facebook’s New Tools:

Facebook has rolled out three new posting tools in the past few weeks.  Facebook Offer’s, Facebook Promote Button and now scheduled posts.  Business owners can expect to see more of these features that really help enhance the way of managing your page.  We’ve also seen a difference in the engagement, response rate and ‘likes’ that Facebook Ad’s are delivering.

Summary:

I’m not a huge fan of scheduling posts.  I can see the benefit to schedule one later that day because of the schedule, or maybe that week.  The problem that you can run into is that you never know what is or can happen is a particular day, and if something tragic is dominating the newsfeed and then comes your cheery happy go lucky posts it could look a bit uncaring or out of place.

Use this as a tool to improve your engagement and time of day that you post, don’t have this tool create laziness in your posting.

If you have any questions we’d love to hear from you.  Contact us for a free consultation:   https://paraduxmedia.com/contact-us/

 

About the Author:

Mike Frey

Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.

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4 Comments

  1. Kate Brown Wilson on June 10, 2012 at 11:56 pm

    I really appreciate this and thanks for reminding me what going to happen about the famous social media site we are using the Face-book, I really don’t know about this . I am glad that I have read you post for me to know what will happen next. it seems that face-book keeps on changing daily.

    • George Armstrong on June 11, 2012 at 1:13 am

      Facebook does changed daily, so almost each day I must surf the blogs to find out what was changed and how this affects my page, since there is no place in Facebook that explain those changes, a changelog or something. Thanks for sharing these tips, Mike!

  2. Victor Stanescu on June 15, 2012 at 8:12 am

    Finally Facebook released this cool much needed feature. It was about time they focus a bit more on the business area!

    Also if you want to view, change or delete those scheduled posts, you need to go to the Admin Panel -> Edit Page -> Activity Log

    More on this story: Facebook Brand Pages Update and Post Scheduling

  3. win on June 28, 2012 at 11:19 pm

    Nice post, I love it. I seldom posting on my Facebook and never make a schedule for it., but now start to change. thanks for sharing this good information.

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