Welcome to “Ducking In,” an eclectic space where a quack-tastic array of guest bloggers waddle in to share their insights, wisdom, and imaginative ideas. Nestled within these virtual reeds, our blog is a dynamic collection of diverse voices, each bringing a unique perspective on marketing, advertising, branding, social media, web design, and SEO.
“Ducking In” is not your average blog; it’s a collaborative pond where the wisdom of various industry ducks converges to create a rich tapestry of knowledge. Our guest bloggers are the true stars, generously offering their experiences and expertise, transforming this space into a vibrant hub of ideas and innovation.
From the ripples of marketing strategies to the quack-tastic world of branding, every post in “Ducking In” is a journey into the depths of industry insights. Social media nuances, the artistry of web design, and the intricate dance of SEO – our guest bloggers cover it all, creating a pond of diverse perspectives for our readers to explore.
Why “Ducking In”? Because each guest blogger takes a delightful dive into their respective fields, bringing with them a splash of creativity and a wealth of knowledge. It’s a whimsical way of saying, “Hey, let’s take a moment to waddle through these insightful waters together.”
Our collection of posts is as varied as the feathers on a duck, ensuring that every reader finds something to quack about. Whether you’re a seasoned professional looking for industry insights or a curious mind eager to explore the realms of marketing and beyond, “Ducking In” invites you to join the pond party.
So, jump in and start exploring the pond of ideas, where the waters are deep with knowledge, the reeds rustle with creativity, and each guest blogger leaves their distinct webbed footprint in the world of “Ducking In.”
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Small Budget, No Problem: Creative Marketing Ideas for Small Business
Unlike large corporations, small businesses simply don’t have the budget to drop a few million dollars into advertising and promoting their brand. This doesn’t mean, however, that they can’t engage in marketing. Small businesses can make up for their smaller budget with creativity and efficiently grow and maintain their consumer bases. Let’s look at 12…
3 Pieces of Branding Audio Every Business Should be Using in Their Marketing
With the popularity of video marketing on the constant rise, one category of effective, engaging content often gets overlooked: audio. For both online and traditional marketing channels, if you’re ignoring audio’s potential to build your brand, you’re missing out on an important way to speak directly to your customers, clients and prospects. But just as…
How to Get Your Finance and Marketing Executives on the Same Page
Being on the same page is still a popular idiom used today, even though we’re turning less actual paper pages in our digital age. With all of today’s modern technology available at our fingertips, it is important that we are all still communicating effectively and performing collaboratively as a team. Finance and marketing seldom see…
How to Master Brand Choreography in Today’s Rapidly Evolving Market Landscape
Every business today should have some kind of integrated marketing communications system, but planning and executing an effective strategy can be difficult — though it’s necessary in order to gain a competitive advantage. However, with today’s multitude of media choices, marketing channels and formats, inbound marketing and shifts in buyer behavior, it’s hard to keep…
How Lawyers Can Use Social Media
Most people are under the impression that lawyers will not do well with creating profiles for their firms on social media. However, this idea is very, very wrong. Law firms can actually benefit from creating social media profiles and could possibly use them to get more clients. There are a few things that law firms…
How To Create A Social Media Strategy For Your Law Firm
Many law firms have been pretty weary about social media in the past and a lot still are. Big law firms often instill policies that strictly say what their associates may and may not post on social media channels. Obviously there’s some sense in this since you don’t want your employees to negatively impact your…
6 Overnight Successes That Took Years
By all accounts Jason Sadler could be called an overnight success. The guy came out of NOWHERE and turned an everyday guy dilemma into a social media money-making empire. Jason took the agonizing pain of choosing a shirt to wear each day and turned it into iwearshirt.com, a social media marketing company that markets companies’…
Questions To Ask When Considering Public Relations
The decision to work with a PR firm, or start managing public relations in-house is always going to be a step forward for any business, as it means an expansion in visibility and improvement in company reputation. Having decided that public relations is a route that your business wishes to go down in regards to…
What To Expect From Google Hummingbird In 2014
Hummingbird seems to be increasingly drilling upwards to the fore of the SEO community and is becoming even more and more of a talking point than it was when it arrived as we see the full fallout of the update. Semantic search is changing the game and the Hummingbird algorithm is capable of using semantic…
A Marketing Professional’s Guide to Kickstarter
Marketers looking to jump start their businesses have a fiscally sound new tactic. Kickstarter.com is leading the surge in crowdfunding, which enables everyday people to support projects big and small in exchange for a predetermined incentive. If you have a great idea, Kickstarter and platforms like it offer the easiest way to raise capital without…
What Is Inbound Marketing and Why Should You Care?
What is Inbound Marketing? Inbound Marketing is a phrase that has been on the periphery of every business since the boom of the online marketplace. With 80% of Australians now with internet access, by implementing cost effective online marketing strategies, you can bring people to you in their droves. This chart shows the Breakdown of…
How To Harness The Power Of CRM Segmentation
In every small business, there’s a requirement to market the company without breaking the bank. Effective marketing means balancing the needs of your customers with the resources the business has, and leveraging all of the available data is a big part of that. From small companies to massive multinations, segmentation is a common concept in…
The Importance Of Social Media At Tradeshows
Industry specific tradeshows have always provided businesses, both large and small, with the opportunity to meet with clients face to face and establish new sales leads. However, they have been irrevocably changed following the proliferation of social media, taking them into the virtual domain as well as the physical. With companies tweeting images and posting…
The 5 Most Shared Adverts Of 2013
The viral video is one of the most powerful tools in marketing today. But getting a marketing video to go viral is exceptionally difficult. The video has to have quirky content, mass appeal and must strike a chord with millions of people. If you can come up with a clever ad that ticks all the…
Tips for Creating a Relaxing Workspace
Personalizing your workspace can positively affect creativity, workflow, quality and production. Turn your office or work station into an adaptable and quiet space by focusing on controlled lighting, personal comfort and a visually appealing design. Color Palette Choices Incorporating inspiring and soothing colors into a workspace has a positive effect on productivity and stress relief.…
Creating A Vibrant Social Media Buzz To Promote Your Dental Practice
Nowadays, it’s relatively easy to create a buzz about your business, whatever it is, with the help of the internet. If you are a dentist and you want to promote your dental practice in the most practical and effective way, you should try to use the social media buzz to attract new patients to your…
Market Research: 5 Facts Clients Need To Know
Thinking of getting into market research? Jobs aren’t easy to come by, and you’ll need to have a head start at the interview. It helps to think through your early market research projects and consider what your clients will ask of you. If you haven’t done any freelance market research work, here are five typical…
If Your Nonprofit Isn’t Marketing Through Mobile, You’re Missing Out
Are nonprofits paying attention to the mobile marketing explosion around them? There is a golden opportunity awaiting traditional nonprofits for fundraising, social sharing of campaigns, charitable impact and more. Going Mobile More than half of all Americans are carrying smartphones in their pockets, and a majority of them are using these devices to search, shop,…
Keywords: The Complex Building Blocks Of SEO
The world of search engine optimization – more commonly known by the acronym SEO – is one which is deceptively complex. SEO entails peppering your articles and product descriptions with keywords, thereby making your site more palatable to Google and other search engines. Despite the seeming simplicity of this idea, there is a delicate balance…
Content Creators Shouldn’t Fear Google Penguin
Mention the words, Google Penguin, in a room full of online entrepreneurs and it’s likely you’ll see expressions of sheer horror pass across at least half the faces. Those will be the individuals who found themselves heavily penalized when Google first introduced the new program. Many have yet to restore their websites to the ratings…
