You may have noticed a new option on the post box of your business page, ‘offer’. Facebook rolled it out a few weeks ago, and for some could be a worth while tool and something that you may see more of from businesses on your newsfeed.
What Exactly Are Facebook Offers?
‘Offers’ are a quick and simple way to give a deal/coupon/offer to your Facebook fans. The best part? This feature costs you a grand total of…nothing!
Why give it a try? According to ExactTarget, 58% of Facebook users that like a page expect to receive discounts or promotions. Now Facebook Offers is the easy way to give fans the exclusive deals they crave.
We’ve tested the waters with a few clients, on the positive side because it is new feature that people aren’t used to seeing a lot, there has been more sharing that has taken place than with a typical post. If gaining more exposure is your goal then in the short time that we’ve played with ‘Offers’ we’ve seen that happen.
To Set Up Your Facebook Offers:
- 1. In the status box of your page select the Offer, Event+ option
2. Click Offer
3. Upload a compelling image (90×90 px)
4. Insert Headline Text (90 characters)
5. Set the Claim Limit & Expiration Date
6. Add Terms & Conditions (900 characters)
7. Click Preview
8. Click Post
9. Your offer is now live!
Claiming Facebook offers:
It is as easy as setting up the offer itself. When the person sees the coupon/offer in their newsfeed they will just need to do the following:
1. Click Get Offer.
2. The offer is automatically sent to the email attached up to your Facebook account.
3. Check your email.
4. Print the coupon/offer to bring into store, or better yet just show coupon/offer on your phone.
Facebook Offers Summary:
This is just another tool for your marketing belt. Today we need as many tools as possible. This will obviously work better for some categories than others. Restaurants as well as categories with a lower average ticket whose products we use often could do very well with ‘Facebook Offers’ if executed properly. If this sticks around I think the more people become aware of it and how to use it the more popular it will become for the retailer.
Any questions we’d love to hear from you. https://paraduxmedia.com/contact-us/