Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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Facebook Promote Button Worth The $5?
What Is The Facebook Promote Button: If your Facebook Business page has over 400 ‘likes’ you may have noticed the Facebook Promote button that is available on each post. Like (Photo credit: afagen) The promote button...
Facebook Offers
You may have noticed a new option on the post box of your business page, 'offer'. Facebook rolled it out a few weeks ago, and for some could be a worth while tool and something that you may see more...
Google AdWords For The Small Business Owner
How To Engineer A Google AdWords Campaign: Every marketing campaign has different goals and objectives, or at least they should. Google AdWords can be an effective marketing tool if used correctly. Running a campaign on Google AdWords isn’t much different...
Facebook Ads For Marketing Your Small Business
Facebook Ads What's The Real Story: With the Facebook IPO and GM pulling their Facebook ads there has been a lot of talk regarding the effectiveness of running ads on Image via CrunchBase Facebook. We’ve run...
Direct Mail Marketing, Have You Tried Every Door Direct Mail?
You may have seen or heard the recent commercials from the US Postal Service regarding their new Every Door Direct Mail campaign. Are you a small business owner or an agency for small businesses considering the US Postal Service's Every Door Direct Mail? So...
Local Search SEO and Siri
The Importance of Local Search: While most in the tech industry have been watching the battle go on between Google and Facebook, Google launching Plus and Facebook talking about beginning a search engine of their own, under the radar comes Siri...
SEO: Small Businesses Medford Oregon
Why Local SEO For Medford Oregon Business Owners: So why is Search Engine Optimization (SEO) so important to a Medford Oregon business? Well it begins with over 40% of consumers won’t shop at a business or brand if they can’t...
The New Facebook Business Page Will It Have An Impact?
The New Facebook Business Page: So as everyone is talking, blogging, and designing their new Facebook business page, the big question is will it have more of an impact than the current version? Every admin has access to their insights...
Facebook Milestone Feature For Small Businesses
Your Facebook Business Page transforms to a ‘Timeline’ page in 3 weeks whether you’ve made the changes or not. Since the announced change, a lot of small businesses have changed their cover photo and made the plunge and have been...
Advertising in a Polarized World: Audience Over Ideology
When public controversy surrounds a media personality, it often forces business owners to ask uncomfortable questions. Is it still worth advertising there? What does it say about your brand? And where does responsibility end and reach begin? Following widely...
New Facebook Timeline for Business Pages
What do the new changes to Facebook Timeline for Business Pages mean? Maybe not as much as you think!! There is certainly some housekeeping that needs to be taken care of. There is the new cover image, the organizing of apps,...
Google+, SEO, and the Real Lesson for Small Businesses
When Google+ launched, many small business owners asked the same question: "Is this another platform we have to manage, or is there real value here?" The conversation wasn’t driven by enthusiasm for a new social network—it was driven by search....
Facebook Timeline For Business Pages
NOTE: If you're interested in learning more about these changes, check out our FREE webinar on the changes you can expect for the Facebook Timeline for Business Pages. Don't look now! Facebook Timeline For Business Pages: It appears the new...
The Real Enemy: Social Media Fragmentation
Fragmentation—whether in traditional media or across today’s social platforms—remains one of the biggest challenges facing small business owners. Social media fragmentation doesn’t just mean “more options.” In practice, it often means more work, more cost, and less effective reach. We’ve...
Have Interest In Pinterest It Could Be For You
So what’s the fastest growing social network? If you didn’t say Pinterest you’re wrong. So what is Pinterest you say? Pinterest.com is a virtual pin board, where you collect and admire images found all over the web. It’s like a bulletin...
Think Different! Build A Campaign
It's a great time for small local businesses to "Think Differently" and create campaign messages and not immediate hit and run messages. The most remembered commercials: Outside of Apples 1984 commercial, the most remembered commercials, are campaigns, not commercials. National companies and...
7 Small Business Marketing Predictions for 2012
Each year brings new shifts in the way consumers behave and how businesses communicate with them. As we look ahead to 2012, several clear trends are emerging — some exciting, some overdue, and some that will push small businesses to...
Looking Back: Key Takeaways from 2011
As we closed out 2011, several powerful themes stood out—both in the broader world and here at Paradux Media Group. Looking back, these takeaways provide a snapshot of a year marked by rapid change in marketing, technology, and community connections....
The Importance Of Website Analytics With Social Media:
When businesses invest time and money into social media, there must be a measurable outcome. Like any other marketing effort, social platforms should be accountable to ROI. Facebook may constantly tweak its insights features—“talking about this,” engagement dashboards, and other...
Make Your Holiday Cards Work For You
Holiday Cheer — it’s that time of year again when businesses send out greetings, gratitude, and well-wishes. And while holiday cards may feel simple or traditional, they carry far more value than many people realize. Holiday cards for business can...
