Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.
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Facebook Promote Button Worth The $5?
What Is The Facebook Promote Button: If your Facebook Business page has over 400 ‘likes’ you may have noticed the Facebook Promote button that is available on each post. Like (Photo credit: afagen) The promote button...
Facebook Offers
You may have noticed a new option on the post box of your business page, 'offer'. Facebook rolled it out a few weeks ago, and for some could be a worth while tool and something that you may see more...
Google AdWords For The Small Business Owner
How To Engineer A Google AdWords Campaign: Every marketing campaign has different goals and objectives, or at least they should. Google AdWords can be an effective marketing tool if used correctly. Running a campaign on Google AdWords isn’t much different...
Facebook Ads For Marketing Your Small Business
Facebook Ads What's The Real Story: With the Facebook IPO and GM pulling their Facebook ads there has been a lot of talk regarding the effectiveness of running ads on Image via CrunchBase Facebook. We’ve run...
Direct Mail Marketing, Have You Tried Every Door Direct Mail?
You may have seen or heard the recent commercials from the US Postal Service regarding their new Every Door Direct Mail campaign. Are you a small business owner or an agency for small businesses considering the US Postal Service's Every Door Direct Mail? So...
Local Search SEO and Siri
The Importance of Local Search: While most in the tech industry have been watching the battle go on between Google and Facebook, Google launching Plus and Facebook talking about beginning a search engine of their own, under the radar comes Siri...
SEO: Small Businesses Medford Oregon
Why Local SEO For Medford Oregon Business Owners: So why is Search Engine Optimization (SEO) so important to a Medford Oregon business? Well it begins with over 40% of consumers won’t shop at a business or brand if they can’t...
The New Facebook Business Page Will It Have An Impact?
The New Facebook Business Page: So as everyone is talking, blogging, and designing their new Facebook business page, the big question is will it have more of an impact than the current version? Every admin has access to their insights...
Facebook Milestone Feature For Small Businesses
Your Facebook Business Page transforms to a ‘Timeline’ page in 3 weeks whether you’ve made the changes or not. Since the announced change, a lot of small businesses have changed their cover photo and made the plunge and have been...
Advertising Rush Limbaugh Red And Blue
The recent comments by Rush Limbaugh has some business owners and listeners asking themselves, is it worth it? Should we have our business advertising in his program? Several national companies have pulled their sponsorship's of Limbaugh's program including a couple...
New Facebook Timeline for Business Pages
What do the new changes to Facebook Timeline for Business Pages mean? Maybe not as much as you think!! There is certainly some housekeeping that needs to be taken care of. There is the new cover image, the organizing of apps,...
Google Plus And Small Business Owners
Google Plus And SEO: Lately we have been getting more inquiries from our clients regarding Google Plus and whether or not they should take the time to open an account. A lot of...
Photo Credit: Elke.Fleing
Facebook Timeline For Business Pages
NOTE: If you're interested in learning more about these changes, check out our FREE webinar on the changes you can expect for the Facebook Timeline for Business Pages. Don't look now! Facebook Timeline For Business Pages: It appears the new...
Social Media Fragmentation
The Enemy, Social Media Fragmentation photo credit: erix! Fragmentation, whether it’s traditional media fragmentation or social media fragmentation, it is marketing enemy #1 for the small business owner. For the small business owner fragmentation means more...
Have Interest In Pinterest It Could Be For You
So what’s the fastest growing social network? If you didn’t say Pinterest you’re wrong. So what is Pinterest you say? Pinterest.com is a virtual pin board, where you collect and admire images found all over the web. It’s like a bulletin...
Think Different! Build A Campaign
It's a great time for small local businesses to "Think Differently" and create campaign messages and not immediate hit and run messages. Photo credit Mac-flick The most remembered commercials: Outside of Apples 1984 commercial, the most remembered commercials,...
Imagine A World Without Free Knowledge The 2012 BLACKOUT
"With its grace and carelessness it seemed to annihilate a whole culture, a whole system of thought, as though Big Brother and the Party and the Thought Police could all be swept into nothingness by a single splendid movement of the...
Why You Should Do Online Surveys
It is a very sad thing that nowadays there is so little useless information. ~Oscar Wilde photo credit Sean MacEntee As a small business owner how people feel about you, what they are saying and their...
7 Small Business Marketing Predictions for 2012
While many things will happen in 2012 here are 7 that I think we'll see and in some cases I really hope we'll see. QR codes will be the “IT” thing. Which also means it will be the most “misused” item of...
A Few Things To Take From 2011
Social Media can Change the World: We’re starting to see that social media really can change the world. The Egyptian uprising was accelerated by social media and posting on Facebook and Twitter… We have also seen and felt how social media...