Every Door Direct Mail

Direct Mail Marketing, have you tried Every Door Direct Mail?

You may have seen or heard the recent commercials from the US Postal Service regarding their new campaign Every Door Direct Mail.  Are you a small business owner or an agency for small businesses that is considering the US Postal Service’s Every Door Direct Mail?

So Just How Does Every Door Direct Mail Work?

Every Door Direct Mail™ enables you to cast a wider net for less than ever before. Plus, you can do so without the need for costly mailing lists, permits, and related fees. With Every Door Direct Mail, you can distribute an “every home” mailing without applying individual names and addresses to each mail piece.

Pick Your Every Door Direct Mail Routes:

In short, you can choose the postal routes (similar to neighborhoods) where you want your offers to go, and then your mailers are delivered quickly and accurately.  You can pick your postal routes through USPS here or you can use Melissa Data, with Melissa Data, Household Income is available with each postal route.

 Large Size Card = Better Response: 

An 8.5″x11″ is over 3 times the size of a 4″ x 6″ postcard and costs less to mail! Plus you’ll have plenty of room to convey your message.

Choose Your Printed Piece Size: Choose a size that meets the requirement of the program. The most common sizes we recommend are 4.5″ x 12″, 8.5″ x 11″ and 11″ x 17″ bi-folded to an 8.5″ x 11″

The maximum pieces that can be sent out on any given day is 5,000

Downfall:

It does require more work on your end.  You have to go to the post office to mail the pieces, and you have to go to the post office that is in the zip code of the routes that you will be sending your pieces to.

You’ll also have to hand them the exact amount of pieces that are on the route list, in bundles of 50.  When you’re picking out the route whether on USPS or Melissa Data it will list 352 households so 353 pieces will be needed, bundled in 50 of course.

When having your pieces printed have the printer insert a different colored piece of paper after every 50 pieces to keep you from counting possible thousands of pieces.

Summary:

Cost 14.5 cents for postage.  The size, weight of paper and design will determine the final cost but you can figure that you’ll be in every mailbox for a cost of somewhere between 21 and 25 cents.  That’s pretty good by direct mail standards.

We’ve had a couple clients participating; one that has sent over 100,000 pieces since the beginning of the year and is very encouraged with the results.

While this like any direct mail piece is going to benefit some category of businesses better than others, if you’re thinking of a direct mail campaign it’s hard to find a more economically efficient way of doing one.

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