You may have seen or heard the recent commercials from the US Postal Service regarding their new Every Door Direct Mail campaign. Are you a small business owner or an agency for small businesses considering the US Postal Service’s Every Door Direct Mail?

So Just How Does Every Door Direct Mail Work?

Every Door Direct Mail™ enables you to cast a wider net for less than ever. Plus, you can do so without costly mailing lists, permits, and related fees. With Every Door Direct Mail, you can distribute an “every home” mailing without applying individual names and addresses to each mail piece.

Pick Your Every Door Direct Mail Routes:

Every Door Direct MailIn short, you can choose the postal routes (similar to neighborhoods) where you want your offers to go, and then your mailers are delivered quickly and accurately. You can pick your postal routes through USPS here or use Melissa Data; with Melissa Data, household income is available with each postal route.

Large Size Card = Better Response: An 8.5″x11″ is over three times the size of a 4″ x 6″ postcard and costs less to mail! Plus, you’ll have plenty of room to convey your message.

Choose Your Printed Piece Size: Choose a size that meets the program’s requirements. The most common sizes we recommend are 4.5″ x 12″, 8.5″ x 11″ and 11″ x 17″ bi-folded to an 8.5″ x 11″

The maximum number of pieces that can be sent out on any given day is 5,000


Every Door Direct Mail

It does require more work on your end. You have to go to the post office to mail the pieces and go to the post office in the zip code of the rou

tes to which you will be sending your pieces.

You’ll also have to hand them the exact amount of pieces on the route list in bundles of 50. Whether on USPS or Melissa Data, picking out the route will list 352 households, so 353 pieces will be needed, bundled in 50, of course.

When printing your pieces, have the printer insert a different colored piece of paper after every 50 pieces to keep you from counting possible thousands of pieces.


Cost 14.5 cents for postage. The size, weight of the paper, and design will determine the final cost, but you can figure that you’ll be in every mailbox for a cost of somewhere between 21 and 25 cents. That’s pretty good by direct mail standards.

We’ve had a couple of clients participating; one that has sent over 100,000 pieces since the beginning of the year and is very encouraged with the results.

While this, like any direct mail piece, will benefit some category of business categories, thinking of a direct mail campaign, it takes time to find a more economically efficient way of doing one.

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About the Author:

Mike Frey

Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.

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  1. Kate Brown Wilson on May 22, 2012 at 12:11 am

    Hi there I think that this would be very useful specially for those people who own small business.this can be considered as one source of great income.

  2. amy swanson on May 22, 2012 at 1:59 pm

    Thanks so much for writing this, Mike! I read about this new service from USPS, but wasn’t clear on the specifics of it. It sounds like it could be a great way for small businesses to get their name out there to the people in their community.

    I also really like that you’ve heard first hand from people who have used it and liked it. I’m always leery of using new services for the first time, so that adds to the credibility for me. Thanks again!

  3. Clyde Mounce on June 10, 2012 at 6:47 pm

    Marketing made easy! It’s even more efficient doing this, you can send offer letters on a targeted area. Love this mike, and I’m considering this for my business. It’s worth to try tho.

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