Social Media is evolving every day, and more and more, businesses that aren’t engaging with their customers in social media are missing out on a vital and critical method for creating their brand image and maintaining their customer’s connection to them. The future holds increasing business interactions in and on social platforms. In today’s world of ongoing corporate scandals, we rightly distrust “companies.” And at the end of the day, while we might do business with some of the companies we distrust – because we have to, we don’t enjoy it.