Facebook Milestone Feature For Small Businesses

Facebook Milestone Feature: Your Facebook Business Page transforms to a ‘Timeline’ page in 3 weeks. Are you ready?

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Your Facebook Business Page transforms to a ‘Timeline’ page in 3 weeks whether you’ve made the changes or not. Since the announced change, a lot of small businesses have changed their cover photo and made the plunge and have been slowly adjusting and updating their page. But if you haven’t taken a look at the new Facebook Milestone feature, you’re missing out.

If you’re a small business owner and haven’t made the change, don’t worry there are lots of BIG corporate pages out there that haven’t made the plunge, including Pepsi, Papa John’s, etc.  Obviously, it’s something that their team is working on, Facebook milestone feature included, but didn’t feel the need to have to make the move immediately, so don’t feel as though you’re behind or out of the game.

Today’s blog is going to focus on the ‘Milestone’ feature of the New Facebook Business Page. The milestone feature is the more detailed facet of the new timeline, and can be a little more time consuming to do it right. The big boxes have shown their going to utilize the milestone feature and I see this as a great opportunity and advantage for local businesses.

Here are a few ways a small local business can utilize the Milestone Feature:

  • When your business or organization was established
  • When or if new locations were opened
  • Employee hires and staff growth
  • When new products were released or began to carry
  • When you reached a certain number of orders/customers/revenue, etc.
  • When you established important vendor relationships
  • When you received any local awards or recognition
  • Local Chamber and Non-Profit
  • Local sponsorships/ High School etc.
  • Logo changes. TV, radio, print ads
  • Draw a correlation between changes in your community and your business.
  • When you launched your website or social media presence

I like what the ‘Milestones’ have to offer a small local business. Just use a little imagination. It has the ability to tell a local story that your old Facebook page wasn’t able to offer. It has the opportunity to act more like a website, build more engagement and create a more likable brand.

Downside To Facebook Milestone Feature:

In a blog written by Jay Baer, Jay outlines 14 Ways New Facebook Betrays Small Business, and when talking about the milestone feature says, “For small businesses that may not have the photos to post, the time to post, or the inclination to figure out a backwards-looking historical record, it’s probably a bridge too far.” And for people not wanting to invest a few evenings or pay someone to implement your outline of the milestone feature I completely agree with him.

It’s a matter of allowing the big boxes to create a bigger advantage using the milestone feature on Facebook, or you investing a little time and turn the tables on them. Create the local ties and take advantage of the buy local sentiments that are going through communities today with the milestone feature.

Easy steps to create a Facebook Milestone Feature

Just go to your composer (where you make a post) and click on Milestone Feature


milestone feature

Once you’re taken to the facebook milestone feature enter a title, a location (optional) the year (month and day optional) story line and picture. Uploading a picture and title are mandatory for a milestone, but once again think outside the ‘book.’  Maybe save an article from the newspaper as a jpeg.  There are so many wonderful things you can do if you just take a few minutes to think.


milestone feature

So get busy, think outside the book… And as always if you have any  questions please let us know, we’re here to help.


Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

Reader Interactions


  1. Kate Brown Wilson says

    Wow! I didn’t notice this before, thanks for giving us a brief explanation on how does this face-book application works, milestone is really new to me, maybe i should check this out.

  2. Avi Kaye says

    Basically, the top row of apps (because most people probably won’t expand the app panel) is like your navigation bar. And one of the most important things in any navigation bar is your homepage. So you can add your website to your Facebook page (with the MyWebees app , and have a prominent icon on your navigation bar which people can use to see your entire website – IN your fanpage!

  3. Bartek says

    Great blog and many usefull information about facebook i use this option and i must admit that this is a good way to bring more people to facebook

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