NOTE: If you’re interested in learning more about these changes, check out our FREE webinar on the changes you can expect for the Facebook Timeline for Business Pages.
Don’t look now! Facebook Timeline For Business Pages:
It appears the new facebook timeline for business pages is finally be arriving. Word has it, and it makes sense, that the announcement will come at the Facebook Marketing Conference event, parts of which will be live-streamed, being held in New York February 29, that features a keynote by Chief Operating Officer Sheryl Sandberg, Vice President of Product Chris Cox, and VP of Advertising and Global Operations David Fischer.
What does this mean? I think the new Facebook timeline for business pages will open up new and exciting opportunities for small business owners.
How Small Business Owners Can Take Advantage Of Facebook Timeline For Business Pages:
Cover Photo: Space on Facebook is a bit like space on the Vegas Strip it’s very valuable and sold by the square inch. So with Facebook giving you 840 x 310 pixels, free advertising space, it allows brands to completely customize the top of their page. This will indeed separate businesses that are vested in Facebook and those that are just using it because it’s FREE.
Much More Than Just a Like: It’s rumored that as part of the new Timeline, Facebook is also giving users more options for how they interact with brands. Instead of being limited to just ‘liking’ something, people will have the opportunity to “love,” “want” or “own” product. Are you thinking of the possibilities now…
The Facebook Timeline Business Page Story: We’ve seen where individuals can tell a story with their timeline, think of the possible stories that can be told by a ‘local’ business on the Facebook timeline business page. The ability to intertwine pictures and stories with that of their community. To have people post older pictures to help fill in the timeline. We have some small local business retail clients that have some have been in business for 75 years and one for over a 100 years and are looking forward to the possibilities that the Facebook timeline is going to allow on their business pages.
A Picture Is Worth A Thousand Words: I’m sure you have but if not take a look at your wall and you will see that when a picture is posted by a person, it’s much larger than when a picture is posted on a business page. This will now be even and when pictures are the most interacted posts of Facebook this matters.
Facebook no longer makes drastic changes that everyone must adhere to right away. The Facebook timeline business page, like the personal timeline pages, will be a slow roll out where those that want to play early and have the resources to take advantage of the timeline will and the rest will be moved over with the mandatory roll-out that will more than likely take place 90 days after the announcement.
Either way, this will further reward those that make Facebook a priority.
- Facebook to Release Timeline for Brands This Month (adage.com)
- Facebook Timeline for Brands Coming Later This Month [REPORT] (mashable.com)