Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Do You Have a Website?
71% of businesses in 2023 have a website. That’s a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn’t account for all the consumers who shop online, either. Regardless of the size of your business–from a…
Sorting out Social Media Options for 2023
Are you looking for ways to up your social media game in the coming year? Social media is becoming one of the primary ways customers learn about products, services, and businesses and make buying decisions. What makes social media different than other marketing channels is two-way communication and engagement. Through social media, businesses can actively…
Video Production for Website & Social Media
Are you ready to stand out from the crowd? If you are a business owner in Southern Oregon, you know how important it is to have high visibility on the web. We can offer you top-level video production for social media networks. With a series of highly useful videos, your business will reach a whole…
Why Hire a Social Media Agency?
There is a more significant transformation of the global market than at any since that of the industrial revolution. This is the direct result of the Internet. It changed forever the way businesses operate with each other and consumers. There are now an incredible number of marketing opportunities. Add to this an amazing access to…
Why Video Marketing Is Important To Your Business
There’s no doubt that videos marketing is becoming more integrated into our everyday interactions. From social media posts to testimonials and product demos, videos continue to command a huge percentage of internet traffic. This explains why YouTube is the second largest search engine today raking in a whopping 3 billion searches a month. As such incorporating videos…
Why Small Businesses Need More Videos
When it comes to marketing, especially small business owners, every dollar counts, and any investments need to pay off, regardless of monetary value. But where do you start in a world of glossy ads and billboards? Simply put, it’s with a video. Long gone are the days of a pretty picture with a logo reeling…
What is Business Brand Image?
A company’s brand image is their identity in the mind of the customer. It is made up of the perceptions, views and beliefs that a consumer has about that company. While it can be formed by data, it is more often formed by impressions that the consumer has about the company. Southern Oregon businesses wanting…
6 Reasons You Should be Advertising with Instagram
Advertising with Instagram makes a lot of sense. Instagram is quickly becoming the most used social media platform around. Yes, it’s owned by Facebook, but its popularity continues to crush the likes of Snapchat, Twitter, and Pinterest. As a business owner, it’s important to make sure you’re a part of the digital conversation. One of…
Why Is Social Media Content Important?
If you own or manage a business anywhere in southern Oregon, then your business needs to be generating social media content. If not, then your business is going to seriously lag behind the competition. Here are some points that you need to consider. Social Media Use in Southern Oregon There are approximately 2.46 billion people…
Advertising In 2018: Trends, Tips, And Techniques
In today’s world, many business owners realize that understanding advertising trends in 2018 can play a crucial role in helping their organizations thrive. Whether your goal is optimized conversion, more industry influence, or enhancing the type and extent of your communication with customers, it’s important to realize that learning more about the sphere of marketing…
How Instagram TV Works
Instagram TV Instagram has always been a top contender for social media gurus everywhere, and it has even been a hit for digital marketing or branding. The easy to use platform and simple idea have made Instagram one of the best places to share things and gain a following. Recently, the social media company made…
Connecting Your Brand With Social Media Advertising
Connecting a brand with a well-received online presence is not a task that is easily achievable overnight. Knowing how to properly and effectively connect with your brand when considering social media advertising is essential to maximize your online reach and your ability to attract new followers and prospective customers. Social Media Advertising Strategies. Research Your…
Utilizing Your Customer’s Mobile Devices is Easier Than Ever Before
Most people already know about the importance of serving mobile users. Mobile users can account for anywhere from 20 to 50 percent of the site’s total traffic. While the audience varies from business to business, the constant for most businesses is that they are not utilizing the features of mobile devices to connect and engage…
Learning to Use Google Analytics is a Valuable Tool
For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If you can learn even a small segment of what the data means, it can really empower and elevate your blog or website. How to Get…
Online Branding: Tips from the Pros that Help Companies Like Coca-Cola Succeed
Big brands Coca-Cola and Nike have always used traditional media like print, TV, and radio to drive their branding campaigns. But the same rules that help them win in offline channels don’t apply to the digital world. Some brands fall flat when it comes to making the transition online, but brands like Coca-Cola know that…
The Power of Customer Reviews Online
In today’s social media world, it pays to have an online presence. It’s not even that hard to do. All you need to start yourself building an online presence for your business is a website, Make sure you have a page that allows customer reviews. It may also help if you can create a robust…
Digital Marketing Tips for WordPress Users
Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that…
The Top Social Media Platforms for Small Businesses
Social media marketing is no longer a negotiable part of a company’s overall marketing efforts. In fact, social media is so essential to the success of a business that it is often the central focus of any company’s marketing campaign. Small businesses need great social media marketing campaigns just as much as big businesses do.…
Creating a Solid Online Marketing Campaign with The Help of a Professional Marketing Firm
A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing when the conducted separately. The following are some steps you can take towards creating the campaign. Define your online marketing target We often engage in…
Why Hiring a Professional Marketing Firm Can Pay Off Big
Whether you are a small or midsize business in the Southern Oregon area who is looking to grow their business, you will need to drive the kind of traffic to your website that results in solid leads. While it may appeal to you to hire a cheap freelancer or an individual who charges rock-bottom rates…