When it comes to marketing, especially small business owners, every dollar counts, and any investments need to pay off, regardless of monetary value. But where do you start in a world of glossy ads and billboards? Simply put, it’s with a video.
Long gone are the days of a pretty picture with a logo reeling in customers and clients. Now, it’s all about videos.
Continue reading to learn how video marketing can boost your ROI:
Engagement is Greatly Increased
Any kind of visual content is a key component to increasing engagement, especially videos. In fact, your target audience is more likely to engage, comment and share videos when compared to a blog or social media posts.
Video Marketing Gives Your Business Personality
Everyone knows that a picture says a thousand words, but a short video clip does more than that. Videos not only add personality to your brand but can also increase the awareness and engagement by 50 percent.
Videos humanize your brand, letting your target audience relate to you. You are no longer only a logo. Your brand is has a voice. Videos help you build trust and an emotional connection with your audience.
Videos Allow You to Showcase Your Products Better
Sure, using a picture and a few charming words to show off your products is great. However, a video demonstrating what the product is and how it works is 10 times more effective. Not to mention, videos are extremely useful because they can change how a potential client interacts with the product you’re trying to sell.
Videos Give Visual Explanations
Did you know that our brains actually prefer visuals? In fact, about 90 percent of the information that is transmitted to our brains is visual, so people actually retain more than 80 percent of it than they would from only reading.
But before you go all out with difficult to follow video shoots, think like your ideal customer. Would you want to watch something that is hard to follow? Trying to fit everything you want to say in a 30-second clip just doesn’t work. Break your ideas down into digestible segments that leave your audience wanting more.
If you’re ready to take your business to the next level but aren’t sure where to start, we’ve got you covered.
The Paradux Media Group is here to help you with all your marketing needs. We are a full-service agency proudly helping small businesses and entrepreneurs succeed. Call our toll-free number today at 855-727-2389 for more information today!