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Who is your ideal customer? Do you really know?

The product you sell, the services you offer & your location have everything to do with the demographic of your ideal customer.

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In my years of selling media, I’ve met with hundreds of local business owners. In asking business owners to describe who their ideal customers or clients were, they usually explained who they wished their customers were and not who their customers actually were. They may have seen a couple of BMW’s or Mercedes pull into their parking lot and since they wanted their customers to be upscale, they concluded, that indeed they were their ideal customer.

ideal customerFor the most part, the product you sell, the services you offer and your location are going to have just about everything to do with the demographic of your ideal customer.

Once you get past the differences between who you want your customer to be, and who your customer really is, commit and be consistent! As with any and every marketing endeavor be consistent be steady be committed.

If things are going well, don’t think that all of a sudden a different demographic will know be interested, and when things are not as busy as you would like don’t panic. You may want to re-evaluate your message, but don’t panic.


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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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