Advertising Archives - Paradux Media Group

Advertising

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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What are the Limitations of Performance Marketing?

What are the Limitations of Performance Marketing?

Performance marketing sounds like the ultimate in marketing endeavors.  The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words.  Performance marketing describes specific marketing tactics designed to achieve goals—defined as clicks, conversions, leads, bookings, purchases, etc.  It’s about attaining direct results tied to specific marketing… Read More

does product placement work

Does Product Placement Work?

You don’t have to dig deep into many of the most popular movies of our day to see brand-name products, signage, and logos flash onto the screen.  A fun exercise is to watch any movie’s high-action scenes–car chases or your favorite web-slinger racing through city streets–and count how many well-known brand names you can spot… Read More

Are Billboards and Outdoor Advertising Still Relevant? Consumers say YES.

Are Billboards and Outdoor Advertising Still Relevant? Consumers say YES.

In 2021, the billboard and outdoor advertising industry in the United States was expected to reach $8.1 billion.  Even though other advertising mediums have increased as social media and streaming services developed, the billboard industry has remained relatively unchanged over the past five years.  What has changed is what outdoor advertising and billboards look like…. Read More

Do your customers really need to see your message seven times

Do Customers Really Need to See Your Message Seven Times?

You likely remember this advice because you’ve heard it so many times–a person must hear a message seven times before it fully registers with them.  Is this true? What’s the big deal about “seven”? The number seven has significance for humans.  Not only are there seven wonders of the world, seven seas of the world,… Read More

Branding And Purchasing Behavior

Branding And Purchasing Behavior

Important Facts With Branding And Purchasing Behavior A brand name is similar to a badge that says who you are and what you stand for. The point of having a brand is to get many people to recognize your company right away. It’s to get people to trust your company and be more willing to… Read More

benefits of mobile advertising

Benefits Of Mobile Advertising

Possibly it’s been a long time since you’ve thought about mobile ads. If that’s the case, it may be time to revisit the subject. After the latest holiday season, digital marketers now understand why mobile advertising is a requirement for any enterprise that sells online. Social Commerce Is Growing Fast More people are purchasing online… Read More

Benefits of YouTube Advertising

Benefits Of YouTube Advertising

Every day there are fewer eyeballs on television programs and more on YouTube. Brands have been making adjustments to their budgets and moving advertising dollars from traditional TV advertising to advertising in YouTube programming. Here are just some of the benefits of YouTube Advertising. Reach The first benefit is the number of people that you… Read More

Marketing Manager vs Advertising Agency

Marketing Manager vs Advertising Agency

Many people do not know the difference between a marketing manager vs advertising agency. Marketing managers are usually in-house professionals who make their living by handling the marketing and advertising needs of their employer. They seek out various types of information, balance internal needs and budgets, pay attention to what competitors are offering, and stay… Read More

Advantages of Using an Advertising Agency

Advantages of Using an Advertising Agency

For small-to-mid-sized businesses to grow in a tight economy, it is critical to differentiate from the competition. One of the most important routes to being unique is through advertising. An advertising agency can work with any size business to generate an advertising campaign that garnishes branding and help create a name. Advertising agencies are highly-specialized… Read More

Internet Marketing For Your Business

Internet Marketing For Your Business

The most important reasons that your company should consider internet marketing is the chance to get discovered more often on major search engines. The vast majority of people who use these search engines like Google don’t scroll past the results on page one, which means that you should do everything in your power to get… Read More

Why Hire an Advertising Agency

Why Hire An Advertising Agency

If you’re debating about hiring an advertising agency, you really should look at the multiple benefits that are offered. Creating campaigns, designs and having the ability to engage with the right audience is a key component of success. When you hire an advertising agency, you’ll be able to get help with building your identity, formulating… Read More

5 Benefits of Choosing an Advertising Agency

5 Benefits Of Choosing An Advertising Agency

Advertising is becoming an increasingly important aspect of a digital marketing strategy. Businesses that solely rely on organic marketing strategies like social media and SEO are limited to how much of their audience they can reach. As a business owner, learning how to use advertising platforms like Google Ads, Facebook Ads, Instagram, and Pinterest is… Read More

How Advertising Has Changed Over the Years

How Advertising Has Changed Over the Years

While advertising in some form has been around for as long as human civilizations have existed, with ancient advertisements having been found by historians everywhere from Ancient Egypt papyrus scrolls to the ruins of Pompeii, advertising in the sense that most people in our own time would recognize it first developed within the transition of rural… Read More

What marketing is all about

What Marketing Is All About

The word marketing conjures up all sorts of images in people’s minds. Many think of marketing as the promotion and sales of products and services. But its much more than that. Marketing also includes raising consumers awareness of companies and brands, their backstory, staffing, philanthropic work and all they have to offer. Marketing companies can… Read More

Is Television Advertising Dead

Is Television Advertising Dead?

With so many advertising channels available in today’s world, marketers may find themselves confused about where traditional channels such as television stand. There are some who claim that television advertising is on the way out and will eventually be replaced with all digital modes, but we argue that this cannot be further from the truth…. Read More

Is radio advertising right for my business

Is Radio Advertising Right For My Business?

There was a time when it seemed like traditional media, such as television and radio advertising were on their way out as far as marketing was concerned. Everyone saw the advantages of digital media and quickly hopped on the bandwagon. However, they were soon to find out that traditional advertising still had a place in… Read More

your business isnt too small to hire an advertising agency

Your business isn’t too small to hire an advertising agency

A successful small business has two essential elements to it. One, the core service or the product. Two, marketing and advertising. A mediocre product or service with great advertising will always outsell a great product with mediocre advertising. Time and time, advertising has proven it’s worth. Who doesn’t like Apple’s commercials? They’re beautifully woven around… Read More

why your business should hire an agency as your social media manager

Why Your Business Should Hire an Agency as Your Social Media Manager

When you’re a business owner, it’s in your best interest to make sure the company thrives. A substantial part of a business’ success relies on its relevancy. If a company’s not useful or keeping up with the times, it’s bound to fail. In 2018, it’s almost bizarre for a company to avoid having a digital… Read More

defining your demographics and target audience

Defining Your Demographics and Target Audience

If you are new to the world of online marketing or just can’t seem to find that sweet spot that drives engagement that leads to conversions, it’s time to pay attention. Too often, we neglect to understand just how constant the evolution of our target audience actually is. There are no set-in-stone standards or ways… Read More

how to create an effective Facebook advertising campaign

How to Create an Effective Facebook Advertising Campaign

If you aren’t already using Facebook advertising to promote your business, you really should be. Facebook ads are a profitable marketing technique that’s taking over the social media platform. Tips on creating an effective Facebook advertising campaign Test Out One Thing at a Time Instead of trying to change too much all at once, you… Read More