A brand name is similar to a badge that says who you are and what you stand for. The point of having a brand is to get many people to recognize your company right away. It’s to get people to trust your company and be more willing to buy new products. The link between brand and purchasing behavior cannot be ignored in business. There are certain facts to remember as you build and maintain a brand.
People Buy What They Know
Any statistics will show that people prefer to buy what they know. If they’re unfamiliar with a brand, they are also uncomfortable with it. It’s similar to the concept of having friends. People feel more comfortable visiting the houses of people they know and call close friends instead of visiting strangers who they barely know. They will visit strangers’ homes on rare occasions but not often.
Consumers prefer to buy from brands that they’ve been buying from for years. For the most part, they rely on the same brands to find new, improved products and services. It’s rare that they look for new, unknown brands.
People Buy What They Feel
The emotional aspect is another important part of branding. People buy from brands that appeal to them on emotional levels. For instance, sports brands tend to emphasize the importance of hard work, sacrifice, and perseverance. The company is showing sympathy to the feelings of athletes who must sacrifice to get what they want. So, people are more likely to buy from companies that reveal their own thoughts and emotions.
People Buy What Others Buy
If you can show that millions of people are already buying your product, millions of more people will buy it. People tend to trust brands that are highly popular and successful. This doesn’t mean that they’ll never show interest in small moms and pops stores. But if they need an expensive product or service, they’re more likely to choose one that has many positive reviews and ratings.
When branding, one major task is to increase popularity through word of mouth. Get a lot of people to vouch for you, write positive reviews and spread the message of the brand from one person to another. That’s why so many companies hire brand ambassadors to promote their brands by talking to people directly on social media sites.
Improving Your Branding and Purchasing Behavior: Hire a Professional
Good branding has a direct influence on good purchasing behavior. Once you create a brand, continue promoting it to as many new and old consumers as possible. Contact Paradux Media Group, your source for full-service marketing that includes branding. We offer the most effective branding techniques to companies of all types and sizes.