Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Ducky

How Important Is Color in Your Brand Palette?

By Angela Peacor | November 3, 2025
When you think about your brand — its visual identity, values, personality — one of the most foundational decisions you’ll make is: what are your brand colors? These aren’t simply...
Brand Guidelines | Logo & Visual Identity
Choosingtheone

Choosing the One: The Art and Strategy of Business Logo Design

By Tisha Oehmen | October 11, 2024
Why Your Logo Is More Than Just a Design For a new business owner standing at the threshold — signing a lease, hiring staff, and putting a name on the...
Brand Strategy | Logo & Visual Identity
Branding And Purchasing Behavior

Branding And Purchasing Behavior

By Paradux Media Group | March 9, 2020
Important Facts With Branding And Purchasing Behavior A brand name is similar to a badge that says who you are and what you stand for. The point of having a...
Brand Building | Brand Loyalty & Advocacy
Why Product Photography Matters

Why Product Photography Matters

By Paradux Media Group | December 23, 2019
Many online retailers realize that product photography ranks high on the list of factors affecting customer satisfaction. However, some don't realize why product photography matters. With the transition away from...
E-commerce Strategy | Photography & Visual Content
Brand Awareness Through Video

Brand Awareness Through Video

By Paradux Media Group | October 7, 2019
Brand awareness has evolved so much over the last 10 years. Prior to digital marketing, we gained an awareness of popular brands by television ads, radio spots, and even direct...
Brand Building | Video Marketing
5 reasons branding is viatal to a small business

Five Reasons Why Branding Is Vital To A Small Business

By Paradux Media Group | October 29, 2018
Why branding is vital, regardless of the size of your business. Many small businesses forego the tried and true methods of bigger corporations. Sometimes this works, but when a small...
Brand Building | Brand Strategy
Is Television Advertising Dead

Is Television Advertising Dead?

By Paradux Media Group | July 2, 2018
With so many advertising channels available in today’s world, marketers may find themselves confused about where traditional channels such as television stand. There are some who claim that television advertising...
Advertising Strategy | Media Buying
This logo is brilliantly designed and almost what you should expect -- the full range of human emotions.

How Observant Are You When You Look at a Logo? part 2

By Tisha Oehmen | February 17, 2014
Well, you all are having so much fun looking at the previous posts hidden messages in logos, I thought I would share a few more with you. There are some...
Logo & Visual Identity
The smiley half face is also a 'g".

How Observant Are You When You Look at a Logo?

By Tisha Oehmen | January 28, 2014
A friend of mine recently sent me an email that's been making the rounds lately titled "How Observant Are You?" and in it are some great logos you've seen -...
Logo & Visual Identity
web design, marketing, design, graphic design, logos, fonts, brands, colors

What is the Most Powerful Marketing Strategy? [Infographic]

By Tasty Placement | April 25, 2013
There are a lot of things that drive the top brands towards their steady flow of success. Things like the marketing strategies they choose, the type of work ethics that...
Brand Strategy | Logo & Visual Identity
5 Ways to Know it's Time to Change Your Brand Logo

5 Ways to Know it’s Time to Change Your Brand Logo

By Tisha Oehmen | February 13, 2013
A brand logo is often one of the most overlooked and neglected element for a brand. When they exist (and let's be honest -- they often don't) they are often...
Brand Strategy | Logo & Visual Identity
Building Trust and Brand Recognition with a Strong Logo

Building Trust and Brand Recognition with a Strong Logo

By Tisha Oehmen | February 18, 2011
Your logo is the cornerstone of your brand's visual identity and plays a crucial role in building brand trust and recognition. It's more than just a graphic design—your logo represents...
Logo & Visual Identity