Well, you all are having so much fun looking at the previous posts hidden messages in logos, I thought I would share a few more with you. There are some beautiful and tricky logos out there that are truly art — but a lot of the time, the hidden meaning goes unappreciated because we see what we expect to see — nothing more. But when you really stop to look, the hidden meaning pops out and we are dazzled by the artistry and talent of the designers. This is what great logo design can do for a business. Try to see the hidden meanings before you read the captions, you’ll like it all the more.

The astute viewer will note that the letters u and n, arranged next to each other look a lot like the letter S in a perpendicular direction.

Notice the 1 formed in the negative space between the F and the speed marks.

It’s little more obvious, but the ili in Families becomes a family — cute eh?

I like the cleverness of this one — at first glance, it looks like an outline of Africa, but on closer inspection, you’ll notice two faces in the outline. Brilliant.

The Bronx Zoo does a brilliant job in their logo of blending giraffes and buildings (notice the negative space between their legs). How perfect for the Bronx Zoo?

We’re pretty partial to fowl logos around here, so we were particularly interested in the chicken head-C that makes up the Chick-Fil-A logo.

This version of the University of Oregon logo depicts the outer line of the “O” by tracing the outline of the football stadium, Autzen Stadium; and the interior of the “O” with the outline of the track, Hayward Field. You’d almost think it’s all-sports-all-the-time at the U of O, but their academics are pretty solid too.

In the Sony Vaio logo, the first two letters represent the basic analog signal, while the last two letters look like a 1 and 0, representing the digital signal.