Share on Pinterest

How Observant Are You When You Look at a Logo? part 2

There are some beautiful and tricky logos out there that are truly art-but the hidden meaning goes unappreciated. Really look at these logos to see the art.

ducks-flying

Well, you all are having so much fun looking at the previous posts hidden messages in logos, I thought I would share a few more with you.

There are some beautiful and tricky logos out there that are truly art — but a lot of the time, the hidden meaning goes unappreciated because we see what we expect to see — nothing more. But when you really stop to look, the hidden meaning pops out and we are dazzled by the artistry and talent of the designers. This is what great logo design can do for a business.

Try to see the hidden meanings before you read the captions, you’ll like it all the more.

The astute viewer will note that the letters u and n,  arranged next to each other look a lot like the letter S in a perpendicular direction.
The astute viewer will note that the letters u and n, arranged next to each other look a lot like the letter S in a perpendicular direction.

 

Notice the 1 formed in the negative space between the F and the speed marks.
Notice the 1 formed in the negative space between the F and the speed marks.

 

It's  little more obvious, but the ili in Families becomes a family -- cute eh?
It’s little more obvious, but the ili in Families becomes a family — cute eh?

 

I like the cleverness of this one -- at first glance, it looks like an outline of Africa, but on closer inspection, you'll  notice two faces in the outline. Brilliant.
I like the cleverness of this one — at first glance, it looks like an outline of Africa, but on closer inspection, you’ll notice two faces in the outline. Brilliant.

 

The Bronx Zoo does a brilliant job in their logo of blending giraffes and buildings (notice the negative space between their legs). How perfect for the Bronx Zoo?
The Bronx Zoo does a brilliant job in their logo of blending giraffes and buildings (notice the negative space between their legs). How perfect for the Bronx Zoo?

 

We're pretty partial to fowl logos around here, so we were particularly interested in the chicken head-C that makes up the Chick-Fil-A logo.
We’re pretty partial to fowl logos around here, so we were particularly interested in the chicken head-C that makes up the Chick-Fil-A logo.

 

This version of the University of Oregon logo depicts the outer line of the "O" by tracing the outline of their football stadium, Autzen Stadium and the interior of the "O" with the outline of their track, Hayward Field.
This version of the University of Oregon logo depicts the outer line of the “O” by tracing the outline of the football stadium, Autzen Stadium; and the interior of the “O” with the outline of the track, Hayward Field. You’d almost think it’s all-sports-all-the-time at the U of O, but their academics are pretty solid too.

 

In the Sony Vaio logo, the first two letters represent the basic analog signal, while the last two letters look like a 1 and 0, representing the digital signal.
In the Sony Vaio logo, the first two letters represent the basic analog signal, while the last two letters look like a 1 and 0, representing the digital signal.

 

Gotham Books' logo is represented by 3 open books stacked upon each other to create a skyscraper, a trademark of Gotham City.
Gotham Books’ logo is represented by 3 open books stacked upon each other to create a skyscraper, a trademark of Gotham City.

 

This logo is brilliantly designed and almost what you should expect -- the full range of human emotions.
This logo is brilliantly designed and almost what you should expect — the full range of human emotions.

 

Admittedly, this one is my favorite. Notice the PAIR of DUCKS that makes up the Paradux (pronounced Pair of Ducks) logo?
Admittedly, this one is my favorite. Notice the PAIR of DUCKS that makes up the Paradux (pronounced Pair of Ducks) logo?


If you liked this, you might like...

Blog:
Category:

Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

Reader Interactions

Leave a Reply