Understanding Brand Awareness
Building brand awareness starts with recognition. Brand recognition is what consumers think and feel when they see your brand’s logo or signature colors. It’s a mix of emotions and psychology that subconsciously makes them think of you.
But to truly understand how to maximize brand awareness through video, you first need to understand why brand recognition is so important. Brand recognition breeds loyalty. It’s what makes current customers recommend your product or service to other people. It can also be what makes them give you a negative review. Building a strong following through memorable experiences should always be part of your marketing strategy.
Every brand has a story to tell, and building brand awareness through video while telling your story has never been easier. With so many social media platforms readily available, like Instagram, SnapChat and YouTube, it’s easy to make a lasting impression.
Make sure you tailor your content for each platform, according to its specifications. Since most people give brands about 10 seconds of their time, you need to create content that defines your brand, tells your story and clearly states your marketing message, fast.
Depending on the social media channel, your marketing strategy may vary, but consistency is king. However, it’s important that your message, as well as your branding, remains consistent. You need to consider color schemes, fonts and even the music you use in your marketing strategy. Your main goal is to create memorable experiences that your target audience will directly relate back to you.
In addition to being consistent across marketing platforms, you also need to create original content. Copycat content is the fastest way to lower your brand’s face value. While it’s okay to find inspiration in other brands, cashing in on their creativity won’t work in the long run. Find what makes your brand unique and build upon that.
Video Brand Awareness Final Thoughts
Regardless of your niche, you need to create a feeling of community among your target audience. Creating video content that converts is key to boosting brand awareness. Most importantly, be authentic. After all, you only have about six seconds to make a lasting impression.