There are several benefits of video testimonials that most businesses should consider.
The first benefit is that it is going to allow the company to gain exposure. This means that it can increase the amount of interest that a person is going to have in your business. Therefore, they are going to share the video testimonials with other people on social media. The people are going to be a lot more likely to share these videos compared to the text-based content. But it is a good idea for the company to have two types of videos on their page for their SEO page.
The second benefit is that the videos can increase the credibility of the company. This is because people are going to feel more trusting if they can see that the customer is giving a testimonial. This is especially true if they are witnessing a product or service that the company is selling. The customers are going to have the ability to observe the facial expressions on a person and know their behavior inside of the testimonial just by listening to the person’s voice. This means that they are not going to miss visual cues that might be missed through text and images.
The third benefit is that it can help to humanize your brand. When a person visits your website, they are not going to get the face and face interaction that they might have with a sales associate inside of the store. Therefore, the customer is going to have to click on the about us page on your website in order to found out more about the company. When you are trying to humanize your brand, then you will need to add the video testimonials to the website so that people can see the company.
The fourth video testimonial benefit, it can help to trigger emotion in your audience. This is because the videos will show the customers how the business can solve any of the problems that the customer might have and why you are the best choice for helping them. The best way to do this is to capture a satisfied customer that is passionate about the solution that you are trying to present to your customer. When a customer is making a decision about what they are going to purchase, it is going to be very emotional for the customer.
The fifth benefit of video testimonials is an increase in confidence that the potential customers are going to have in the company. When you have a customer that is happy about your products, then the video testimonial for your brand, then the new customer is going to make the assumption that the business is credible. Therefore, you will need to think about whether or not your business is going to be the right match for your customers. If the customer has the ability to relate to the customer in the video, then they will see that it can solve their problem.