Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Do You Have a Website?
71% of businesses in 2023 have a website. That’s a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn’t account for all the consumers who shop online, either. Regardless of the size of your business–from a…
Are You Providing Educational Content on Your Website?
Long gone are the days of “if you build it, they will come” when we’re talking about websites. Almost every company has a website now, even if it is an inexpensive, pre-fab site provided by one of many e-commerce companies. However, if you plan to attract and convert customers online, you’ll need a more integrated…
Understanding the Customer Journey
In the dynamic landscape of modern commerce, understanding the intricacies of customer behavior is paramount to the success of any business. The customer journey is a concept that has become the compass for companies seeking to create meaningful interactions with their audience. Understanding the customer journey and exploring how you can apply this to your…
How to Convert Website Visitors to Customers
In 2023, 20.8% of sales were anticipated to happen online. By 2026, that percentage is expected to reach 24%. A great website allows your business to reach customers across the country or around the world. But how do you take your website from being your online presence to being a profit center with online sales?…
2023 Holiday Retail Sales Forecast and Tips
Halloween may have just been minutes ago, but for retail companies, it’s already time to bring in those critical holiday sales. Despite being in an inflationary economy, forecasts for holiday sales in 2023 are looking bright and merry. According to Deloitte’s 2023 holiday survey, customers plan to make the most of their gift-giving opportunities. Survey…
Marketing to Businesses vs. Consumers: What’s the Difference?
In the vast and ever-evolving advertising and marketing landscape, one size rarely fits all. The strategies that work wonders for converting consumer customers might not yield the same results when targeting commercial clients. To navigate this terrain, businesses need a tailored approach that understands the distinct needs, behaviors, and tactics of successful marketing to businesses…
Want a Business Website That Makes Money?
In today’s digital age, a website is no longer optional for businesses—it’s necessary. However, simply having a website isn’t enough. To succeed online, your website needs to do more than exist; it should make money for your company. But how do you achieve this? The answer lies in optimizing your website for maximum profitability. Here…
Why Focusing on Benefits Trumps Features in Your Marketing Strategy
In a world saturated with countless products and services, making your business stand out is crucial. At Paradux Media, we know focusing on benefits instead of features is the key to captivating your target audience. By highlighting the benefits of your products or services, you will create a deep connection with your customers, addressing their…
Why You Should Share Your Testimonials
Are you looking for ways to boost your business’s success? One simple yet powerful method is sharing customer testimonials. In today’s digital age, customer feedback can make or break a business. People trust other people’s opinions more than they trust a company’s advertising. That’s why sharing customer testimonials can be a game-changer for your business.…
Why Understanding Your Audience for Successful Marketing
As a business owner or leader, you know that advertising is a crucial component of your overall marketing strategy. But in order to create an effective advertising campaign, your work must begin by understanding your audience. Knowing who your customers are, what they need, and how they make buying decisions can help you tailor your…
Personalization Can Be the Key to Your Success
Differentiating yourself from the competition means doing something better than they can. It helps you to stand out with customers and potential clients, resulting in more foot traffic and increased sales. One way businesses succeed in outpacing the competition is through personalization. Personalization as a marketing concept refers to tailoring marketing messages, products, services, and…
Achieve Success in the New Year
The transition from December 31 to January 1 is more than just the passing of another day or even another month. Ringing in the new year is a celebratory event that brings forth a new calendar filled with hope and promise. As you and your team recover from the hustle and bustle of the holiday…
Do You Need a New Logo?
For many companies, a logo feels like the keystone of their brand. It’s easy to get into a rut and think that a new, snazzier logo might drum up more business and improve profitability. Yet, if you haven’t changed your logo in decades, it may be past time to update it or create a new…
Do You Know How You Stack up to the Competition?
Philip Kotler described the importance of understanding the competition with his quote: “Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.” To outperform your competition, you need to understand them. If you haven’t performed a competitive analysis recently, now is the perfect time to…
Optimize Your Website to Build Trust with Your Customers
87% of shoppers begin looking for a product with online searches. If your website isn’t coming up as an option when customers search for relevant products and services in your area, you are missing out on valuable sales. In marketing terms, we’re talking about search engine optimization or “SEO,” but really, it’s all about making…
Benefits of Video Testimonials
There are several benefits of video testimonials that most businesses should consider. Exposure The first benefit is that it is going to allow the company to gain exposure. This means that it can increase the amount of interest that a person is going to have in your business. Therefore, they are going to share the…
Enhance Your Customer Experience
Thanks to the Internet, and in particular social media, the customer has more power than ever before. Happy customers will gladly act as evangelists for your product or service, and unhappy ones will make sure that everyone they know is aware of how you have let them down. This means that good customer service is…
Four Step To Get Your Small Business G+ Ready
The jury is still out on how deep Google+ will penetrate the mainstream audience. It is the fastest growing social media platform to date, so if you are a small business owner you have to have an eye on it. Here are four steps as a small business owner that you should be looking at…
Five Ways to Create Local Loyalty
Creating loyalty with your customers today is a tough job. In a world of social-living offers, half off Groupon coupons where does the consumer’s loyalty lie? Is it with the business owner that has been in and supported the community for years or is it with whoever has the lowest price? It is not easy…
What’s Your Email Address Saying About Your Brand?
Take a quick moment and look at the email address you hand out to your customers and clients. Does it end in any of the following? @yahoo.com @live.com @msn.com @gmail.com @hotmail.com @aol.com @mac.com If the answer is yes, then it’s time to think about the subtle message you’re sending every time you give out your…