Do You Need a New Logo?

For many companies, a logo feels like the keystone of their brand.  It’s easy to get into a rut and think that a new, snazzier logo might drum up more business and improve profitability. Yet, if you haven’t changed your logo in decades, it may be past time to update it or create a new one altogether.  Tackling a project like this on your own can seem overwhelming, but that’s where a skilled marketing agency can help.  Paradux Media Group works with owners and managers across the country to decide if they need a new logo and to design updated branding for their businesses.

Has your business changed since you released your current logo?

Business can change quickly.  If you’ve expanded your product line or entered new markets, it might be time to update or change your logo.  Comparing your company’s size (employee headcount, locations, etc.), product line, distribution channels, customer demographics, sales figures, and other factors that are relevant now versus when your existing logo was created will help determine if a change is due.

Has the market changed?

Imitation may be the sincerest form of flattery, but direct competition stresses your operations and the bottom line.  If you have new competitors in the marketplace, you may need to update your logo to reflect a modern and relevant look for your current and potential customers.  Your marketing agency should be able to conduct a competitive analysis of your market to help you understand if a new logo will make your business stronger.

Has your brand changed?

Your brand is more than your logo.  Think of your brand as a summary of who you are as a business.  It’s a quick glimpse illustrating your vision, mission, and values.  If your company culture has shifted and your customers enjoy a new experience interacting with your business, it may be time to ensure it’s reflected in an updated logo.

Is your logo dated?

Logo designs are subject to the same artistic factors that impact interior design and fashion trends.  Everything from the font type to the colors used can make customers feel your company is old-fashioned or modern.  Updating your logo is an excellent place to start if you want to show your customers that you’re keeping up with the times.

Do you need to start over or update the logo you have?

Sometimes it’s sufficient to update a current logo; in other cases, it’s time to throw it out and start over.  For example, if your company name has changed, you’ll likely need a new logo and possibly an entirely new branding scheme.  It’s also critical to consider how strongly your customers associate with your current logo.  A dramatic change may cause you to lose much of your base’s connection with your product.  Your marketing agency can help you assess which direction to go.  

Do you want to explore updating your brand or your logo?

If you think you might need a new logo, your first call should be to a qualified marketing agency.  At Paradux Media Group, we help our clients with a full range of marketing services, from developing a marketing and branding strategy to implementing email campaigns and managing social media.  By becoming a part of our flock, your team of employees can concentrate on what they do best–serving your customers.  Give us a call today to learn more about the wide range of marketing services we offer.