Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Is it Time to Change the Channel on Your Marketing Strategy?
Marketing channels are the different tools or platforms that businesses use to reach their target audience. They are crucial for promoting what a company offers and introducing products and services to new potential buyers while highlighting the benefits of the company’s brand. Our team works closely with our clients to determine the best marketing channels…
Why You Need Better Coordination Between Marketing and Sales
We work with companies of every size across the country, but there are some unique needs many of our small and medium-sized clients share. Managers or owners need to wear many hats in these businesses, including marketing. Marketing expertise and refined strategies are often relied upon to generate profitability, yet marketing alone will not get…
How People Search the Internet
Understanding how people search on the internet will help you and your marketing agency create a website that your current and prospective customers find easily. While most searches will be a combination of those described here, understanding how people search for your business or the products or services you sell will give you the information…
Personalization Can Be the Key to Your Success
Differentiating yourself from the competition means doing something better than they can. It helps you to stand out with customers and potential clients, resulting in more foot traffic and increased sales. One way businesses succeed in outpacing the competition is through personalization. Personalization as a marketing concept refers to tailoring marketing messages, products, services, and…
Calculating the ROI for Community Development
Calculating the return on investment (ROI) for some business functions is challenging. The concept is quite simple: determine how much monetary benefit the company realized (return) for each dollar spent on the effort (the investment.) Yet, the ROI for many marketing, human resources, and community development activities is difficult to determine because it may seem…
Achieve Success in the New Year
The transition from December 31 to January 1 is more than just the passing of another day or even another month. Ringing in the new year is a celebratory event that brings forth a new calendar filled with hope and promise. As you and your team recover from the hustle and bustle of the holiday…
Making Multiple Domain Names Work For You
Business owners have many reasons for purchasing multiple domain names. For example, if a website’s name is commonly misspelled, it may be worthwhile to purchase known misspellings and set up a permanent redirect to the correct domain. Or, a company may be purchasing alternative domain names that include trademarked elements of a company’s name or…
Do You Need a New Logo?
For many companies, a logo feels like the keystone of their brand. It’s easy to get into a rut and think that a new, snazzier logo might drum up more business and improve profitability. Yet, if you haven’t changed your logo in decades, it may be past time to update it or create a new…
What’s Wrong with SMART goals?
As we near the end of the year, most people are starting to think about setting goals. Whether for themselves personally or their teams professionally, goals seem to be the way to begin a new cycle productively. One of the biggest buzzwords out there is a SMART goal, but are they really as smart as…
Information Your Marketing Agency Needs About Your Company
Your marketing or ad agency can be your best partner in growing your business. From helping a company build its brand to sharing expertise by coordinating a business’s use of its marketing budget, these agencies can be the difference between struggling and achieving success. Yet, positive results are created with magic. There is vital information…
Social Media Etiquette Unspoken Rules
Many businesses use social media as a fun way to connect and interact with their customers. In general, social media is more informal than other types of advertising, yet there are guidelines you can use to make it more effective. We refer to these as the unspoken rules of social media etiquette. First, here are…
Avoiding FOMO in Your Modern Marketing Strategy
In the business world, it’s common for executives to feel change is inevitable, and implementing new technologies and strategies in all aspects of their company is imperative for survival, let alone success. Jeff Bezos said, “What’s dangerous is not to evolve.” When companies scramble to change their plans regularly, it’s easy for managers to experience…
What are the Limitations of Performance Marketing?
Performance marketing sounds like the ultimate in marketing endeavors. The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words. Performance marketing describes specific marketing tactics designed to achieve goals—defined as clicks, conversions, leads, bookings, purchases, etc. It’s about attaining direct results tied to specific marketing…
Do You Have A Recruitment Marketing Strategy?
For February 2022, the Bureau of Labor Statistics reported the nation’s average unemployment rate dropped to 3.8%. Low unemployment means it is more difficult for companies like yours to find the qualified candidates needed to fill open positions. If you take a walk through your downtown streets or visit the local shopping mall, you’ll see…
Does Product Placement Work?
You don’t have to dig deep into many of the most popular movies of our day to see brand-name products, signage, and logos flash onto the screen. A fun exercise is to watch any movie’s high-action scenes–car chases or your favorite web-slinger racing through city streets–and count how many well-known brand names you can spot…
Why it Makes Sense for You to be a Thought Leader in Your Industry
Thought leadership may be one of the newest popular buzzwords in business strategy. It’s somewhere up there with “lean manufacturing” and “influencer.” What is thought leadership, and is it really that important for business owners? Thought leaders are the go-to people in their field. For example, if you’re looking for ways to better lead and…
Do You Know How You Stack up to the Competition?
Philip Kotler described the importance of understanding the competition with his quote: “Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.” To outperform your competition, you need to understand them. If you haven’t performed a competitive analysis recently, now is the perfect time to…
Optimize Your Website to Build Trust with Your Customers
87% of shoppers begin looking for a product with online searches. If your website isn’t coming up as an option when customers search for relevant products and services in your area, you are missing out on valuable sales. In marketing terms, we’re talking about search engine optimization or “SEO,” but really, it’s all about making…
Five Reasons Why Branding Is Vital To A Small Business
Why branding is vital, regardless of the size of your business. Many small businesses forego the tried and true methods of bigger corporations. Sometimes this works, but when a small business fails to effectively brand itself, that can have resounding detrimental effects. 1. Company Cohesiveness Having a “brand” is essentially having a message and look…
How to Build Brand Awareness for Scalable Momentum
You might offer the best service or product available under the sun, but if your customers don’t know you exist, your growth will remain stagnant. In our experience, visibility is the fuel that powers the engine of your business. To move from a best-kept secret to a market leader, you must intentionally build brand awareness.…
