Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
How a Brand Style Guide Helps Build Your Company’s Image
For the third year in a row, Apple topped Interbrand’s annual list of best global brands, increasing its brand value by 43 percent to reach $170.276 billion. Apple owes much of its success to a marketing philosophy initially laid out by founding investor Mike Markkula, who emphasized a focus on core goals, maintaining a professional…
Why You Should Outsource Your B-to-B Marketing Efforts
For many companies, it’s a smart thing to outsource their b-to-b marketing efforts. Companies of all sizes and even some who have their own internal marketing departments benefit from outsourcing to a professional marketing company to help them create and get across a dynamic message. You may ask yourself what good it might do for…
The Four Main Types of Web Hosting
In this day and age, a business without a website stands about as much chance of success as does an aspiring pilot with a fear of flying. Indeed, an effective web presence can mean the difference between an organization that thrives and one that flounders. But before a business throws that new and sleek website…
5 Signs Your Business Needs an Answering Service
Good customer service is crucial to the success of a business. Often the interactions customers have when calling your company for the first time create either a lasting good or a lasting bad first impression. Many small businesses start out by addressing all customer calls and concerns themselves, but overtime this may become too much…
Approaches to Brand Architecture
Let’s talk for a few minutes about brand and brand architecture. Brand, as we know, is a term which refers to all the externally and internally focused language, position, and imagery for a given company. At its core, a company’s brand is its reputation. How much leverage a company gets from their brand is largely…
Effective Branding – Creating Compelling Product Identity
A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that? Successful brands start with a story that…
5 Things You Must Do as a Brand Manager
Being a Brand Manager in today’s world isn’t easy. But it’s one of the most important jobs that exists in the Marketing Department — if not the Company. The reason is, the Brand Manager is the first and last line of defense for the brand. To successfully fulfill your duties as Brand Manager, these are…
Using Public Relations as a Marketing Tool
As we know, there is a slight difference between what can be called marketing and what is classed as Public Relations (PR). However, this isn’t to say that they don’t overlap in any way and therefore can’t influence each other. Marketing is commonly defined as how you promote and persuade people to buy your products…
Turn Your Brand Into A Powerhouse In 5 Simple Steps
You need to create a great brand for your business because that’s what will make you recognized among all the other companies out there. Nobody will ever remember you if you fail to deliver it. People won’t share you with their friends. You are not remarkable. At some point or other you will become forgotten,…
Online Research: What Happens After Your Survey is Completed?
Most of us already know the benefits of filling out online surveys; it’s one of the easiest and simplest forms of making money online, but what happens to the survey afterwards? If we can understand where it goes, how the data is used and what the process is then you’re more likely to continue taking…
Is Your Business Getting Found Online with Search Engine Optimization Services?
21% of the time Americans spend online is used to search for products and services. Who do you think they buy from? If you guessed the companies on the first few pages of the Google search engine results pages, you’re right. And we want to help you get there. Search engine optimization services (SEO services)…
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The Effectiveness of Promotional Products
As technology changes, so do the ways in which people interact and gather information. Technology has always had a great impact on businesses both large and small, and those smaller organizations who don’t embrace new technological advances are often left in the dust. But even though popular tech advances, such as smartphones and cloud computing,…