You need to create a great brand for your business because that’s what will make you recognized among all the other companies out there. Nobody will ever remember you if you fail to deliver it. People won’t share you with their friends. You are not remarkable. At some point or other you will become forgotten, laid to rest beside all the other business that never thought it mattered. And that’s not what you want.

People need to be able to think of you whenever they need something you can deliver. Your company name must be the first thing that springs to mind. Let them tell everyone about you. And watch yourself grow into a truly special business. But what makes a great brand? There are a lot of things. No individual thing will make you shine. Below is a list of targets that must be met.

The name of your company

It doesn’t need to be fancy. Nobody cares how much thought you put into coming up with the most creative name you can think of. It needs to be easy to remember and it also needs to be easy to spell. If they can’t type it into Google they might type some other name. Tell people what you do. If people can’t tell what you do by reading your name, what hope do you have of capturing as much customers as possible

Share your beliefs

Every company sells the same things. What makes you different. The easiest way to differentiate between companies is by telling your customers what your beliefs are. Do you source fair-trade products to sell in your stores? Perhaps you give some of your profits to charities every year. Tell them if that’s the case. They won’t just know it. They need to be told.

Have a unique USP

Why should someone buy your product instead of the one next door? Does your product stand out in any way? This should be something you think about before you have anything to sell. Your product might come with a much longer guarantee. You sell high quality Italian leather instead of the one you can pick up down the market. A leather laptop bag will look the same to the average person, so why is it better?

Be everywhere

Times change. Things progress. You need to make sure your brand is everywhere. Are you on the Internet yet? How many small business owners don’t have a website? It’s a lot. Use billboards. Have your name in the phonebook. People should see you everywhere they go. The more they see you, the more authoritative you look. You must be great so they will buy from you.

Make a lasting impression

When you get someone through the door and they hand you their money, make sure you do everything you possibly can to make sure they feel great. Customer service is vital. A brand is nothing without the lasting impression it gives it’s customers. People will talk about you for free. Let’s hope it’s in a good way and your brand goes through the roof.

About the Author:

Alan Frank

The author of this post, Alan Frank, practices corporate branding and has laid down strategies that can help companies. He recommends Accountants Gosford to help relieve some of the stress associated with running a company.

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  1. amy swanson on August 20, 2012 at 7:41 am

    One of the best tips in your blog has to be regarding your company’s name, “It doesn’t need to be fancy… It needs to be easy to remember. And also spell”. While a really creative name in a fancy typeface may look really cool and aesthetically pleasing, it’s a nightmare for customers to figure out how to pronounce it when talking about it with family and friends. Simplicity is always best!

  2. sasha on August 26, 2012 at 1:57 pm

    Been reading your blog for a few weeks now and I have to say that I haven’t learned more in less time about what’s working today in online marketing and branding by reading anything else. Keep it up.

    To expound upon your point about keeping your name simple, I think it is important to remember that a web address that isn’t easy to remember or type in is about as useful for having people find you as trying to have them remember your physical address. I can’t tell you how many times my clients have been using urls with dashes that are 60 characters long before I went to work for them. is certainly a lot more memorable, brandable and typable than

    Another reason to have a short, memorable name is so that it translates into a memorable and typable domain name that can be easily benefit from word of mouth.

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