Launching a new product or service is a highly exciting time and when you first do it you will no doubt be highly excited and hopefully very passionate and fully behind the project. However while your enthusiasm and passion might be at breaking point, the difficult task you have ahead of you is to get everyone else feeling that passionate and excited about your project and this is where things can be tricky. Here we will look at some of the best marketing and promotional strategies you can use to boost your recognition and to get everyone else as excited as you clearly are.
Hold a Conference: Holding an event is a great way to launch any new business venture. This will automatically be a glamorous and glitzy occasion which will help to build anticipation and excitement for what you’re about to announce. At the same time, you can invite the press to your event and they will likely be excited to come seeing it as a great day away from the office but also a great opportunity for a story. With an event you can then get everyone into a merry mood by having the alcohol and food flow and this will make the audience of course more receptive to whatever you unveil.
Leak Information: Businesses can learn an awful lot from the marketing strategies of Hollywood when they’re launching a new film franchise – small images and teaser trailers as well as ‘leaked’ details can be a perfect way to whet the appetite of the general public/industry and if it can get some rumors and speculation circling then this will be great for building excitement and getting people ready for what you’re going to announce.
Stage an Event: If you want to draw a lot of attention to your business, then sometimes just doing something newsworthy is the easiest way, from having people in an airport sing to passengers as they arrive to filling a portion of a city with bubbles and seeing how people react. The more you can get people to cover it the better, and if it goes viral then that’s even better.
Sponsorship: Sponsoring a big event or a sports team when it’s getting a lot of media focus is a great way to bring in some attention and to ride on the success of whatever the occasion or brand you are sponsoring is. Try to use this method to create positive associations.
Competitions and Giveaways: People love getting stuff for free, and the media loves reporting on these opportunities. By offering discounts and free gifts you can get a lot of attention on you when you need it and get millions of people wanting your prize and then being disappointed.
Beta Tests: Letting some people use something and not others is a brilliant way to increase desirability because we all want what we can’t have. Make your service or product exclusive, at least to begin with, and word will rapidly spread.
Of course you don’t have to choose any one of these methods, but rather can choose a combination of them in order to attack on multiple fronts and have the best result overall…