Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

DoBrandsMatter

Do Brands Matter? (The Truth About Why Branding Matters)

By Tisha Oehmen | November 30, 2015
Why Does Branding Matter? Branding matters because it builds trust and streamlines your customers' decision-making. Your brand is more than a logo; it is the sum of every interaction a...
Brand Positioning | Brand Strategy
Landscape

Navigate Your Market with a Competitive Landscape Map

By Paradux Media Group | August 7, 2014
Stagnation is often the result of following the flock instead of planning your own flight path. In our experience, many businesses struggle not because they lack a quality product, but...
Brand Positioning | Customer Research & Segmentation
What does your brand position say

What does your brand position say?

By Tisha Oehmen | May 22, 2014
What is a Brand Position? At its core, your brand position is the unique space that your brand occupies in the minds of your target customers compared to other players in...
Market Positioning

5 Business Tips Everyone Should Know

By Lee Roy | June 21, 2012
Whether you’ve been in business for one day or twenty years it’s really important to understand the basic business fundamentals. To this end I have compiled five of my best...
Business Growth Strategy | Market Positioning
What's Your Competitive Landscape? Identifying Market Gaps with Perceptual Mapping

Maximize Your Competitive Market Positioning with Perceptual Mapping

By Tisha Oehmen | May 2, 2011
In today's competitive market, finding your brand's unique niche is crucial for long-term success. One effective strategy for refining your competitive market positioning is using a perceptual map. This tool...
Market Positioning