Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
What is Business Brand Image?
A company's brand image is their identity in the mind of the customer. It is made up of the perceptions, views and beliefs that a consumer has about that company....
Become Your Customer’s Go-To Solution in Your Category
Have you ever wondered what it would be like to know with certainty what your company's brand is? Have you ever wondered if you were leaving money on the table...
Strategic Brand Building: How to Scale Your Reputation and Momentum
In our experience, most business owners mistake a logo for a brand. While icons like the Apple silhouette or the Coca-Cola script are instantly recognizable, they are merely the visual...
How to Build and Scale a Powerful Local Brand
Establishing a dominant local brand requires more than just a recognizable logo or a shop on Main Street. In our experience, true market leadership comes from a strategic blend of...
Putting People First
People's Bank is the only locally owned bank in Medford, Oregon. They wanted an agency to help them tighten up their brand position and give them a singular tagline that...
How Are You Different From The Competition?
The modern marketplace is more than just crowded; it is a digital ecosystem where every voice is amplified, and every service feels commoditized. In our experience, many hardworking companies struggle...
You, Me And Brand Perception: The Truth
Let's face it—what you see isn't always what you get. Case in point: remember the internet sensation "the dress?" You may have had to be in the desert—without any electricity—to...
Brand Camp!
We've spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp...
Are You Ready to Breakthrough in 2015?
photo credit H.Adam via Flickr What's your goal for 2015? To breakthrough to 5 Figures? 6 Figures? 7 Figures? or more? If you want to position...
Navigate Your Market with a Competitive Landscape Map
Stagnation is often the result of following the flock instead of planning your own flight path. In our experience, many businesses struggle not because they lack a quality product, but...
Why Defining Your Niche is Critical for Business Success
In the race to grow revenue, attract new customers, and stand out in crowded markets, many businesses fall into a dangerous trap: trying to be everything for everyone. At first...
What does your brand position say?
What is a Brand Position? At its core, your brand position is the unique space that your brand occupies in the minds of your target customers compared to other players in...
Tisha Oehmen Discusses “Finding Brand” on the Bill Meyer Show
Tisha Oehmen, partner at Paradux Media Group and author of "Finding Brand: The Brand Book Tutorial," was a guest on the Bill Meyer Show, airing on KMED 1440. The interview centered...
Brand Smart with These 6 Factors
Brand smart -- that's what we're all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You've...
The Secret to a Great Brand is Just One Thing
http://youtu.be/ml-xI1jbu_U Know what the secret to a great brand is? One thing - just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of...
Maximize Your Competitive Market Positioning with Perceptual Mapping
In today's competitive market, finding your brand's unique niche is crucial for long-term success. One effective strategy for refining your competitive market positioning is using a perceptual map. This tool...
Branding Lessons from Trees: Embracing Branding Evolution
Although marketers often talk about brands as if they are fixed and unchanging, branding evolution is a natural and necessary process. Like trees, brands must grow, adapt, and evolve to...
Does Your Brand Inspire Passion?
We're here in the middle of football season, and we can observe the fans of a favorite team every week. It doesn't matter which team takes the field; you can...
