People’s Bank is the only locally owned bank in Medford, Oregon. They wanted an agency to help them tighten up their brand position and give them a singular tagline that embodied everything that made the banks special. It didn’t take us long to uncover the reality that what makes People’s Bank different is that they put people first. Not just in their name, but in everything they do, and “We put people first” quickly became their new tagline. From there, it was natural for us to help them spread the new vision throughout the organization and incorporate that new tagline in their business cards, letterhead, annual reports, radio ads, newsletters, internal signage, and campaign flyers. It’s working — “we put people first” is a tagline backed up with consistent marketing and a cohesive experience throughout the bank. Customers and potential customers are noticing, and that’s great news for People’s Bank. 
- Updated: February 5, 2024Originally Published: April 19, 2015
- Author: Paradux Media Group
- Blog: Duckumented Success - Paradux Media Case Studies
- Category: Branding Insights
- Comments:
Paradux Media Group
We are Paradux Media Group, and we are not your regular ad agency. We are a unique combination of strategists, planners, designers, and writers. We are the people you call to launch a brand. To create a promotion. Or to put you on the first page of Google. Specializing in advertising, branding, website design, and social media management, Paradux Media Group gives you the integrated resources you need in today’s changing business environment.
Quacktastic Reviews:
“Tisha and Garrett have been wonderful to work with. They are very knowledgeable about websites, marketing, SEO. They have both been prompt and efficient in…
We love working with Paradux. They are very professional, always responsive, learn very quickly about a wide variety of businesses and industries, and produce first-class…
“Paradux is top notch – they know their stuff and always take excellent care of me. I get so many compliments on my website! I’ve…
We love working with Tisha and Paradux. They are professional, very responsive, and are able to dive in and learn about a wide variety of…
I loved working with Paradux on updating our website to look more modern! They are very responsive and incredibly fast at getting things done. I’m…
“Paradux worked quickly and efficiently to quickly get an ad campaign together for our biggest annual fundraising event. I will be using them every year…
“I loved working with Paradux on updating our website to look more modern! They are very responsive and incredibly fast at getting things done. I’m…
“The team at Paradux was wonderful to work with. Their expertise, assistance, grace, and personality were such a joy in our partnership on a video…
Always willing to work with us on our (sometimes very specific) marketing needs.
