Have you ever wondered what it would be like to know with certainty what your company’s brand is?
Have you ever wondered if you were leaving money on the table every single time someone bought your product or service because you didn’t have a brand?
Have you ever wondered how to inspire your employees to build more value for your customers?
Have you ever wondered how to create a business that is beloved in your community?
Well, wonder no more, because you’re about to discover how to become your customer’s go-to solution in your category, inspire a passion for excellence on your team, and make your cash register ring.
The Problem
The problem for many businesses and entrepreneurs is that they are paying too much for sales and customers. As if that wasn’t bad enough, they aren’t sure how they can charge more for their services. They don’t know how to create the right systems to reinforce what they are trying to accomplish. Their team isn’t all
As if that wasn’t bad enough, they aren’t sure how they can charge more for their services. They don’t know how to create the right systems to reinforce what they are trying to accomplish. Their team isn’t all on board and going in the same direction. In short – they haven’t got a B R A N D.
The Time is Now
There are lots of reasons to take a little time and start branding your company today. Afterall…
Your employees aren’t as happy or as fulfilled as they can be.
You’re leaving real money on the table every time you sell a product or service (and it’s costing you millions).
You’re not having as much fun in your business as you could be and you deserve fun.
What are you waiting for? Branding isn’t as hard or as complicated as you’ve been lead to believe.
Here’s the Secret…Branding = Freedom
When you brand you develop a set of frameworks that allow you to make decisions quickly, easily, and CONSISTENTLY at all levels of the organization.
And you give potential customers, customer, and employees a reason to choose your company over any other. And that is a profoundly powerful thing.
The Challenges
We know, when we talk about branding, so many people flash immediately to all of the challenges that can come with it.
Many folks don’t know where to start and believe it will take too long to accomplish.
And some believe that Marketing should have nothing to do with Human Resources (and that Human Resources should have nothing to do with Marketing).
Worse, they fear the results will not pay off.
Others believe branding costs too much money. Branding can require discipline – and let’s face it in our instant online world; we’re not always willing to be disciplined.
Branding is the Secret Weapon for this Oregon Branding Agency
Mostly they don’t understand that BRANDING is the foundation for everything in Marketing and that everything in Marketing works better when it is approached from a branded position.
When you spend time and energy branding, it will help you imprint your brand on your entire business, from the top to the bottom and all levels in between.
It will become the framework for every marketing decision (and almost every company decision) going forward – no matter how large or small your business is.
AND, because you’re operating from a branded position, it allows you to charge 10% more for every product/service you sell, from here on out.
If you’re ready to see how easy working from a branded position can be. Click here to learn more about us, or give us a call at 541-727-0627. We’d love to help you establish your brand quickly and effortlessly.
- Published: August 7, 2016
- Author: Paradux Media Group
- Blog: Marketing Intelligence Report
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- Comments: Comments Off on Become Your Customer’s Go-To Solution in Your Category
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