Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the top six factors to Brand Smart here for you, all in one place, ready for you to implement.
Brand Smart Factor #1
Know your brand. Understanding your brand’s personality is so important when it comes to branding smart. When you know what your brand’s personality is, you know what opportunities work, and which don’t. Unsure about your brand’s personality? Check out this post.
Brand Smart Factor #2
Get really, really focused. 99% of branding is about NOT doing things. Know what your brand stands for and guard it relentlessly. One thing, your brand can only successfully stand for just one thing. Read this post for more information.
Brand Smart Factor #3
Use a Marketing Calendar – I can guarantee, you’re going to miss opportunities to spread the word about your business unless you’re using a Marketing Calendar. Need to learn more about Marketing Calendars? Learn more here.
Brand Smart Factor #4
Identifying your target market is critical to branding smart. When you know who your target audience is you can make sure that your efforts are all focused on your most likely potential customers. You may want to check out this post to learn more about target audiences.
Brand Smart Factor #5
How’s your competitive landscape? Know what your competition is doing? If you don’t, first read this post, then spend some time figuring it out. You can’t Brand Smart unless you know how you fit into your marketplace.
Brand Smart Factor #6
Layers — lots and lots of layers. When you use similar marketing collateral across multiple channels, you enhance the memorability of all the channel messages, as well as your brand overall. Being diligent about layers will help you brand smart. Check this post for more information on layering.