Brand Smart with the 6 Factors

Photo Credit: Ana_Cotta

Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the top six factors to Brand Smart here for you, all in one place, ready for you to implement.

Brand Smart Factor #1

Know your brand. Understanding your brand’s personality is so important when it comes to branding smart. When you know what your brand’s personality is, you know what opportunities work, and which don’t. Unsure about your brand’s personality? Check out this post.

Brand Smart Factor #2

Get really, really focused. 99% of branding is about NOT doing things. Know what your brand stands for and guard it relentlessly. One thing, your brand can only successfully stand for just one thing. Read this post for more information.

Brand Smart Factor #3

Use a Marketing Calendar – I can guarantee, you’re going to miss opportunities to spread the word about your business unless you’re using a Marketing Calendar. Need to learn more about Marketing Calendars? Learn more here.

Brand Smart Factor #4

Identifying your target market is critical to branding smart. When you know who your target audience is you can make sure that your efforts are all focused on your most likely potential customers. You may want to check out this post to learn more about target audiences.

Brand Smart Factor #5

How’s your competitive landscape? Know what your competition is doing? If you don’t, first read this post, then spend some time figuring it out. You can’t Brand Smart unless you know how you fit into your marketplace.

Brand Smart Factor #6

Layers — lots and lots of layers. When you use similar marketing collateral across multiple channels, you enhance the memorability of all the channel messages, as well as your brand overall. Being diligent about layers will help you brand smart. Check this post for more information on layering.

Comments

Bhushan tank says

July 10, 2012 at 2:33 am

Hi Tisha,
These tips are really great. Headlines must be eye catching that attract readers to visit your website or blog.
As similarly again i’ll take your side. In such looking good creative..I love your blog. Great insights, content and inspiration.

- Tisha Oehmen says
  
  July 10, 2012 at 4:53 pm
  
  Thanks so much for leaving a comment! I’m so glad you find the blog useful.
  
Raj says

July 10, 2012 at 10:28 pm

Your site simple loads fast thats really very interesting and more than that Very informative tips on Branding Tisha, Short but all say a lot thanks for sharing the information. I am really thankful to you for sharing my blog. Please do keep me updated with your upcoming valuable posts.

- Tisha Oehmen says
  
  July 11, 2012 at 10:38 pm
  
  Thanks for your kind words and for stopping by Raj. If you want to be sure to catch all our posts, you can subscribe to automatically receive the latest posts in your inbox.
  
Adam says

July 12, 2012 at 11:39 pm

This is an awesome article as so true. If one is going to have an online presence, with their company, having the right headline has to attract the audience you seek. Just as important as the headline is the website design. If the website design is not appealing, a potential buyer might leave.

Thank you for this article. Cheers.

- Tisha Oehmen says
  
  July 15, 2012 at 10:36 am
  
  Adam, you’re right — it all has to be appealing to the target audience, or none of it works. Thanks for reminding us all!

Brand Smart with These 6 Factors

Brand Smart Factor #1