Brand Smart with These 6 Factors

Brand smart -- that's what we're all trying to do right? Here are 10 factors to help you brand smart.

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brand smart
Photo Credit: Ana_Cotta

Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the top six factors to Brand Smart here for you, all in one place, ready for you to implement.

Brand Smart Factor #1

Know your brand. Understanding your brand’s personality is so important when it comes to branding smart. When you know what your brand’s personality is, you know what opportunities work, and which don’t. Unsure about your brand’s personality? Check out this post.

Brand Smart Factor #2

Get really, really focused. 99% of branding is about NOT doing things. Know what your brand stands for and guard it relentlessly. One thing, your brand can only successfully stand for just one thing. Read this post for more information.

Brand Smart Factor #3

Use a Marketing Calendar – I can guarantee, you’re going to miss opportunities to spread the word about your business unless you’re using a Marketing Calendar. Need to learn more about Marketing Calendars? Learn more here.

Brand Smart Factor #4

Identifying your target market is critical to branding smart. When you know who your target audience is you can make sure that your efforts are all focused on your most likely potential customers.  You may want to check out this post to learn more about target audiences.

Brand Smart Factor #5

How’s your competitive landscape? Know what your competition is doing? If you don’t, first read this post, then spend some time figuring it out. You can’t Brand Smart unless you know how you fit into your marketplace.

Brand Smart Factor #6

Layers — lots and lots of layers. When you use similar marketing collateral across multiple channels, you enhance the memorability of all the channel messages, as well as your brand overall. Being diligent about layers will help you brand smart. Check this post for more information on layering.

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Tisha Oehmen

Tisha Oehmen is a professional brand strategist and a leader in the branding field. She was recently named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.

Possessing expertise in both front- and back-office operations, Tisha conceptualizes, develops, and implements initiatives to foster brand effectiveness like no other. With over 15 years of experience in branding and marketing, Tisha has successfully led large financial institutions and health care companies down the path of renaming their business.

Where Tisha really shines is in the work that isn’t done. Sometimes a name change for a business isn’t in their best interest and after meeting with Tisha, they are able to find the true value and equity that has always been in their brand. Tisha has a special knack of being able to communicate the value so that the CEO/Business owner can see its luster and then with a little polishing, make it shine company wide.

Tisha is best known for developing long lasting branding campaigns that speak to the heart of the business, the brand, and the community. True brand, no matter how big or small, has longevity. Creating branding campaigns that have longevity, that have a laser-like focus, is where Tisha thrives.

Tisha received her M.B.A. from the University of Oregon, from where she also earned a B.A. in Political Science. She enjoyed a distinguished academic career punctuated by enthusiastic and successful participation in competitive speaking events, and holds numerous awards for her skill in public speaking. Tisha is widely recognized for her ability to capture an audience’s attention with her straightforward and engaging speaking style.

When not working, she enjoys golfing, baking, reading, and hiking with her partner, Mike, and their two dogs, Chloe and Jackson. She’s also an active member of Rotary International, the Chamber of Commerce, and is a very proud supporter of the Oregon Ducks. Tisha lives in Eagle Point, Oregon.

Reader Interactions


  1. Bhushan tank says

    Hi Tisha,
    These tips are really great. Headlines must be eye catching that attract readers to visit your website or blog.
    As similarly again i’ll take your side. In such looking good creative..I love your blog. Great insights, content and inspiration.

  2. Raj says

    Your site simple loads fast thats really very interesting and more than that Very informative tips on Branding Tisha, Short but all say a lot thanks for sharing the information. I am really thankful to you for sharing my blog. Please do keep me updated with your upcoming valuable posts.

  3. Adam says

    This is an awesome article as so true. If one is going to have an online presence, with their company, having the right headline has to attract the audience you seek. Just as important as the headline is the website design. If the website design is not appealing, a potential buyer might leave.

    Thank you for this article. Cheers.

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