Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

Scaleyourrep

Strategic Brand Building: How to Scale Your Reputation and Momentum

By Paradux Media Group | July 28, 2016
In our experience, most business owners mistake a logo for a brand. While icons like the Apple silhouette or the Coca-Cola script are instantly recognizable, they are merely the visual...
Brand Positioning | Brand Strategy
Smarter

Why Hiring a Social Media Agency is Smarter Than Doing It Yourself

By Mike Frey | July 26, 2015
Social media campaigns have transformed well beyond the days of “if a monkey could type” or “just hire a high school kid.” Today, hiring a social media agency is often...
Agency Partnership |
10 Superb Scholarly Articles on Branding

10 Superb Scholarly Articles on Branding

By Tisha Oehmen | April 10, 2015
I don't know about you, but I often get frustrated with the same old same old marketing/branding regurgitation that's out there on the web. And when I do, I head...
Brand Strategy | Customer Research & Segmentation
Video thumbnail for youtube video 5 Things You Must Do as a Brand Manager - Paradux Media Group

5 Things You Must Do as a Brand Manager

By Tisha Oehmen | January 16, 2013
Being a Brand Manager in today's world isn't easy. But it's one of the most important jobs that exists in the Marketing Department -- if not the Company. The reason...
Brand Strategy | Leadership & Organizational Change
Brand Smart with These 6 Factors

Brand Smart with These 6 Factors

By Tisha Oehmen | July 9, 2012
Brand smart -- that's what we're all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You've...
Brand Positioning | Brand Strategy
brand-management

4 Critical Components to Successful Brand Management

By Tisha Oehmen | June 25, 2012
Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase "Brand Management" sounds like an obscure, highly technical body of knowledge. To make...
Brand Messaging | Brand Strategy
the brand book

The Heavens Parted and Delivered the Brand Book

By Tisha Oehmen | August 3, 2011
In December, I wrote a quick blog post called "Does Your Brand Have a Brand Book?" in response to The Santa Brand Book from Quietroom. Since then, that post has been...
Brand Guidelines
Branding Can Be Easy

Branding Can Be Easy

By Tisha Oehmen | November 1, 2010
We often get caught up in the complexities of branding—ensuring every message is carefully crafted, guarding our brand's image, and trying to control every detail of how we present ourselves...
Brand Personality
Why the answer should be “Yes” to an Ad Agency

Why the answer should be “Yes” to an Ad Agency

By Mike Frey | June 22, 2010
In any business, it is essential to stand for something. If you don't stand for anything, why go through the hassle of running your own business? Knowing what and where...
Marketing Strategy