Layering Social Media Marketing: 5 Ways to Maximize Effectiveness

Like any other advertising medium, social media works best when layered. The beauty of layering social media marketing is that it’s easy to do, and it amplifies the impact of the work you’re already doing. Here are the top five ways to layer your social media for maximum effectiveness:

1. Use Facebook to Collect Email Addresses

Your Facebook page is a great place to gather email addresses for your newsletter. By allowing users to sign up for email updates directly from your Facebook page, you can deepen the relationship with those interested in your brand. Layering your social media with email marketing helps keep your brand in mind and provides direct communication with your audience.

2. Promote TV Commercials on YouTube, Facebook, and Twitter

If you’ve invested in quality TV commercials, make sure you’re getting the most out of them by publishing them on YouTube. From there, Facebook and Twitter can be used to spread the word. This approach allows you to reach a wider audience and represent multiple platforms, increasing the return on your advertising investment.

3. Publicize Website or Blog Updates

Let your social media followers know whenever you update your website or blog. Facebook and Twitter are ideal channels for announcing new content, so your audience doesn’t have to stumble upon it themselves. This proactive sharing encourages engagement and drives traffic back to your website.

4. Use Social Media to Create Buzz Around Sales

Got a sale coming up? Start building excitement on Facebook and Twitter before the sale even starts. By announcing upcoming sales early, you can build anticipation and ensure your audience knows when and where to take advantage of your offers. This jumpstart will get your campaign moving faster.

5. Extend Print Ads and Coupons to Facebook

Extend the reach of your print ads or coupons by sharing them on Facebook. You can add your latest sale or coupon directly to your Facebook page, giving fans a convenient way to access your offers online.

Re-purpose For Maximum Impact

By using these simple layering social media marketing techniques, you can repurpose what you are already doing and increase the effectiveness of your overall marketing strategy. Best of all, you don’t have to create anything new—you’re simply making your existing efforts work harder for your brand.