Pinterest provides a virtual pinboard that allows users to arrange and share photos and images found on the Web. Users can organize pinboards by topic or purpose and give social media users a great way to learn about real estate properties, neighborhoods and lifestyles while providing valuable backlinks to real estate websites and blogs. You can find many creative ways to use Pinterest for your real estate business, so now is a good time to sign up for an account and learn how to make the site work for you.
More About Pinterest
As a social website, Pinterest gives users a chance to post images from their computers, other websites or other Pinterest pinboards in a way that describes them and their businesses. Users can create different boards and share them with different people for different reasons. Pinterest users can also use the site to store meaningful images in ways that make their jobs and personal lives better. Best of all, Pinterest can help with search engine optimization by increasing the visibility of your website in Google, Bing and other popular sites.
Pinterest users re-pin almost 80 percent of all content on the site, but Twitter users retweet less than 1.5 percent of all tweets. This means that you have the ability to get significant more results for your website by using the social imaging site rather than the microblogging site. Re-pinning an image on Pinterest increases the value of the re-pinned image in ways similar to the way a re-tweet increases the value of a tweet. When a Pinterest user sees an image on one of your pinboards and posts it to his or her account, that user increases the value of that content both inside and outside Pinterest. A link to your image travels appears on every board to which users pin the image, so you can dramatically increase the number of backlinks to your website when you pin an image from your real estate blog to your Pinterest board. Your goal is to get the most re-pins as possible for every image you post to your Pinterest account.
Real Estate Pins
When you use the Pin It button, you can quickly add images from your website to Pinterest. To make this strategy effective, you should choose to pin images from your best and most attractive listings. Average, everyday properties and communities will not attract much interest on Pinterest, so you should choose some photos that have pizzazz. Try pinning photos of celebrity residences, trendy neighborhoods, custom and luxurious homes, large houses, unique properties and ugly properties to get started. When you post unusual or appealing content, other Pinterest users will re-pin it to their own boards and fuel your success.
Effective Link Building
Pinterest is one more tool that can take the content you create and repurpose it in ways that create more traffic to your websites and blogs. Therefore, you should spend more time creating powerful images that you can pin to Pinterest than the time spent optimizing Pinterest fore link building. You can effectively use Pinterest by tagging your images with search terms that match likely searches. You should choose tags that match actual searches rather than ones that reflect what you wish people would search for. Keep an open and objective mind and you can optimize your pins to deliver the most possible traffic to your site. Your ability to create high-quality content continues to drive your online success.