Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

Business To Business Branding Strategy

Many of today’s top companies underestimate the importance of business to business branding. When businesses succeed at this enterprise, they can often boost their profits by up to 20 percent. There are many different strategies that can be employed in doing business to business marketing. These tips can help your growing business to succeed in…

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Official Branding Gurus in 2015

When Global Gurus announced the World’s Top 30 Brand Professionals for 2015, the consulting industry took notice. The research organization has 11 Global Guru categories, including leadership, management, coaching and brand. The award has real meaning because the many people honored are selected by an independent group of judges who assess whether award nominees meet…

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Marketing Stories – The Dabbling Duck

“Marketing is no longer about the stuff you make but the stories you tell.” – Seth Godin

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3 Simple Branding Strategies that Work

Let’s face it — branding and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for.  But altogether too often, branding strategies get over-thought, over-worked, and over-wrought. Don’t let yourself fall into that mind trap.  Here are three simple branding strategies you can start using today that will…

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Super Bowl Commercials – How Brands Optimize Eye Balls In 2015

When did all this Super Bowl Commercial stuff begin? Some will say the corporate branding started with Coca-Cola’s Mean Joe Green commercial in the 1979 Super Bowl; others might point to Apples 1984 commercial in the 1984 Super Bowl. Regardless of when it happened, brands and advertising agency’s have brought a whole new demographic and…

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A Declaration of Passion

I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this week and I described it, for the first time, as a “Declaration of Passion.” Moreover, in that moment, the somewhat nebulous concept became clear and…

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Writing the Brand Manifesto and Brand Tagline for the Brand Book

Now that you’ve had the opportunity spend some time getting acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for awhile now, you might recall me addressing manifestos before in The Secret Sauce.) The…

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Articulate the Brand Personality for the Brand Book

Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and create our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making…

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Finding Brand on Paradux Media Group!

It may look a little different than it usually does, but I promise, it’s the same Finding Brand you’ve grown accustomed to. We decided that it was time to consolidate websites and to bring our blogs “in house.” The factors that went into this decision included: maintenance on three sites (Paradux Media Group, Beyond the…

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A Cup of Tea for Your Brand

Ever watch a tea bag enter a hot cup of water? Notice how the dark tea slowly starts to balloon out and around the bag, finding it’s way into every corner of the cup. Eventually, the entire cup of tea is colored evenly by the tea – and the taste permeates through the entire cup evenly. Branding…

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Is Your Brand Listening?

One of the most important things a brand can and should do to improve is to listen. Admittedly, listening is also one of the most difficult things to do. We all, inevitably want to jump in, correct, and respond to criticism and constructive feedback. If you can hear the full measure of the information being…

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Baking with Brand in Mind

I’m going to let you in on a secret…I LOVE to bake from scratch-it’s really a passion. To me there is nothing more satisfying than taking a bunch of raw ingredients and mixing them together in the right proportions to create something tasty and soul satisfying. Each recipe is different, french bread just requires four ingredients,…

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How are You Better than Your Competition?

I don’t care what industry you’re in when you look at the landscape of those businesses that do what you do; you compare your business to the work that they do. And you have opinions about their work – either you respect it, or you don’t. But the thing is, you know how your business…

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Informational Marketing: Position Your Brand as a Knowledge Hub

One of the most powerful ways you can (and should) use your brand is to position it as an informational marketing resource for your customers. Think about it: every one of us accumulates a significant amount of information/trivia in our given field simply because we work in that field. Remember when you were relatively new…

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Your Brand is the Extra Mile

You know those moments, where you intentionally choose to go the extra mile? Do something unexpected to ensure that your customer has an experience second to none? It’s in those moments that your brand begins to take flight and to transform from the expected into the memorable. Rather than waiting until the “mood strikes” why…

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Social Media and Brand Strategy

Social media is a very hot topic right now, and rightfully so. I’ve heard more than one company wonder out loud though if it belongs in the Brand Strategy. In my opinion, the answer is a resounding YES. If it’s not part of your integrated Brand Strategy, you’re missing a vital channel for furthering your…

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Using Social Media Branding Strategy to Build Your Brand

Know your audience!  Engage your audience.  Social Media is no exception.  With little room for error in today’s economy for the small business owner, it’s important to embrace the social media revolution and use it just as with traditional media, the correct way.  Just as there are keys to success in “Traditional Media”, there are…

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