Informational Marketing: Position Your Brand as a Knowledge Hub

One of the most potent ways you can (and should) use your brand is to position it as an informational marketing resource for your customers. Think about it: every one of us accumulates significant information/trivia in our given field simply because we work there. Remember when you were relatively new to your field, and every time you learned something new about how your business worked, the pieces clicked together with “ah ha” moment after “ah ha” moment? Now, imagine you have the opportunity to share that knowledge with someone who doesn’t have the burden of absorbing the information as quickly as possible to assimilate it and recall it at a moment’s notice to answer a customer’s question. Just an interested customer or potential customer who may need the information someday. Or someone who can implement the information shared immediately to improve their life in some tangible way. Take that information and proactively SHARE it with your customers and potential customers through free classes, white papers, and blog articles.  It’s a lot like the old Coke commercial… “I’d like to teach the world to sing in perfect harmony….” Your brand needs to want to teach the world what your business knows and keep it company. Like the song, sharing information will spread and create an inspiring movement. https://youtu.be/ib-Qiyklq-Q Sharing information about your business, your field, and others in your industry puts your brand in control. You get to be the benevolent expert, the go-to brand that is always in the know, and as a result, the first company someone thinks of when they need help in your field — is you! You’ve become a trusted advisor to all your customers and potential customers. Being a trusted advisor gives you instant credibility, enhanced exposure, referrals, and most importantly, business…all for the “price” of giving information away freely. Position your brand as an informational resource and then get ready to reap the benefits of owning that position, and with all the new-found business rolling through the door, buy the world that Coke.