Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for the small business owner, it’s important to embrace the social media revolution and use it just as with traditional media, the correct way. Just as there are keys to success in “Traditional Media”, there are those same keys to success in the “Social Media” world. This means that any successful campaign in “Traditional Media” must have the frequency, consistency, and an engaging message that fits the audience that you’re talking to. Playing in the “Social Media” world is no different, frequency, consistency, staying on message while being engaging and informative and building relationships are key.
With the ever-growing popularity of social media outlets, it’s not going to go away. With Traditional Media we have sales rep’s or deal with an advertising agency. If you deal with sales rep’s from TV, Radio or Print, most are very adequate at writing copy; the stations have their production & design people to get the spot done. Granted, mostly in a cookie cutter way, but it does get done without any real time from the business owner, who only needs to offer up the necessary information about his business and give feedback.
Social Media Branding Strategy
Social Media doesn’t have sales reps going around and selling Facebook Fan Pages and Twitter Accounts. And no one is putting together your schedule, making sure you have enough frequency and coverage, and that your message is appropriate for the audience you’re talking to. In the Social Media World, you’re on your own. And what small business owner has the time to learn all the best ways to use Social Media? The reality is, all advertising works if properly used and it all fails when used improperly. Seek out help; it’s there, it’s here. Just as the internet changed everyone’s lives, Social Media is going to do the same. Right now we’re just at the tip of the iceberg.
Social Media can be a great tool to help build your brand, your image; you’re standing in the community at a fraction of the cost of traditional media. Social media branding strategy can be a great addition to any brand-building campaign. And the sooner you jump in and do it right the stronger your position will be. As an added bonus, the healthy your business will be going forward.