Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Evolution of Media Planning and Buying
Over the last decade, the landscape of media planning and buying has been transformed by rapid technological changes, consumer behavior, and data analytics. Where once media planners relied primarily on...
Is TV Advertising Right for My Business?
So many businesses have joined the digital marketing bandwagon that you may not have thought about TV advertising lately. Although television falls in the same category as other traditional channels,...
Is Television Advertising Dead?
With so many advertising channels available in today’s world, marketers may find themselves confused about where traditional channels such as television stand. There are some who claim that television advertising...
Is Radio Advertising Right For My Business?
There was a time when it seemed like traditional media, such as television and radio advertising were on their way out as far as marketing was concerned. Everyone saw the...
Social Media Videos: Tell Your Story and Build Lasting Connections
Social media videos have become one of the most effective ways for businesses to capture attention, build trust, and create meaningful customer relationships. Whether you're introducing your company, showcasing your...
All in the Circle of Likeability
We are often asked about our philosophy regarding marketing and buying media. In general is, “it all works if used properly and all fails if used improperly.” While the message...
Think Different! Build A Campaign
It's a great time for small local businesses to "Think Differently" and create campaign messages and not immediate hit and run messages. The most remembered commercials: Outside of Apples 1984 commercial, the...
No Tiger Means Twitter Stream Instead of Talking Heads
It is the eve of the US Open. As a society, we seem to have a fascination with knocking people off their pedestals, gawking at a car accident, and seeing...
Local Newspaper vs Social Media
To communicate effectively, we must realize that we all perceive the world differently and use this understanding to guide our communication with others. Well, that just wouldn't be a fair...
Radio vs Social Media
The title is a little misleading, as it's not pitting one against the other as much as trying to point out more similarities. Many small business owners invest in radio...
Can We Teach an Old Media New Tricks?
It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and...
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you're missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field,...
Where is Your Audience?
As a small business owner, one of the most critical questions you must ask is: Where is my audience today? Years ago, reaching customers was more straightforward. Placing an ad...
Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to its audience....
Using and Buying Media Wisely
Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent...
Traditional Media Created Social Media
Before conglomeration, there was a time when radio, television, and print were local community outlets. The big three were locally owned and focused on the local community. Most decisions for...
Mainstream Social Media: Is That What Users Want?
Every day, we further mainstream social media. It’s hard to watch a news program that isn't talking about what's going on in tweet-land or what's being posted on Facebook. How...
Practice Patience
For local business owners worldwide and in Southern Oregon, the three keywords for opening or running a business are location, location, and location. In today's economic and marketing environment, the...
