For small-to-mid-sized businesses to grow in a tight economy, it is critical to differentiate from the competition. One of the most important routes to being unique is through advertising. An advertising agency can work with any size business to generate an advertising campaign that garnishes branding and help create a name. Advertising agencies are highly-specialized… Read More
traditional media
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
A Savvy Small Business Owner’s Guide to Advertising in 2014
We are so excited to be presenting to small business entrepreneurs this morning at the Oregon Employer Council in Medford! This is a very special three hour event, presented in partnership with Southern Oregon University’s Small Business Development Center. We so excited to bring you an information-packed seminar showing you how to use Traditional Media, and Online… Read More
Television Advertising… It’s Not What It Used To Be
Having spent nearly the last 20 years in marketing and advertising I’ve seen a lot of directional changes. I was reading an article on the new fall television season and some of the numbers were truly eye popping. What caught my attention was what was being deemed a hit. ‘New Girl ‘had just over 9 million… Read More
Twitter Rules, Let’s Not and Say We Did!
photo credit: digitpedia Why must we attach so many rules and expectations to what we do? Every day people seem to install new rules of how we should tweet. If we all followed the same rules and tweeted the same way how boring would that be? Isn’t the boredom from traditional media what helped create… Read More
The Groupon Effect
While there is plenty of debate over Groupon, this blog is not going to be dealing with “does it train consumers to only buy things at 50% off,” but rather, to talk about one particular client that we have that just recently did a Groupon and their results. While a lot of Groupons you… Read More
Television vs Social Media
In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part two we’re going to compare Television and Youtube. From a business owner and marketer Television is best known to make stars and images. As a business, Television is best used in your marketing plan to create… Read More
Radio vs Social Media
The title is a little misleading as it’s not really pitting one up against the other as much as trying to point out more of the similarities. A lot of small business owners invest in radio every month. These same business owners scratch their head and wonder what or how does social media fit into… Read More
Talking to No One
I’ll always be a softy for radio. I spent too many years in the industry for it not to be in my blood. I sometimes wish it would go away, it reminds me of that old football injury that makes it hard to move in the morning but you wouldn’t trade the pain for the… Read More
Can We Teach an Old Media New Tricks?
It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and advertising agency SocialCode. The agency will offer Page management, app development, social commerce, fan monetization, message testing, and advertising through Facebook’s Ads, but they still… Read More
We Can’t All Speak The Same Can We?
We see the blogs every day 5 ways to do this, 10 ways to do that, this is how you need to do social media. If we all operated our social media the way the guru’s say, then what would separate social media from everything else. One of the things I enjoy about social media is… Read More
How Good is Your Elevator Speech?
We’ve all heard it, we need to be able to describe our company and what we do in the space of time that it takes to travel from one floor to another in an elevator. And even in knowing it, it’s still difficult to conceptualize and spit out unless you’ve taken time to think about… Read More
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you’re really missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field I can’t help but think of the comparisons with social media. Some of the traditional football fans and writers complain that they’re offense is… Read More
Layers, the more the better
Today marketing requires more layers than ever before. Years ago the business owner could choose one or more of the three traditional media outlets and call it good. With the continual downward spiral of traditional media, business owners must find layers to define the position their business has in the community. Social Media is a great way to… Read More
Where is Your Audience?
So as a small business owner where is your audience today? There was a time years ago when you could buy a ad in the Saturday local paper and get a decent ROI. If you weren’t a fan of print, and were looking to build some Top of Mind Awareness (TOMA) you could reach out… Read More
Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to their audience. Social Media is the opportunity for YOU, the local business owner to create your own audience to communicate to and through. Building an audience in… Read More