So as a small business owner where is your audience today? There was a time years ago when you could buy a ad in the Saturday local paper and get a decent ROI. If you weren’t a fan of print, and were looking to build some Top of Mind Awareness (TOMA) you could reach out to radio and put together a nice campaign that could lead to some TOMA against a specific demographic. If you were looking to create an Image you could shell out the dough for some decent production, but some TV and could begin to create an image that was desirable in your community.
The economy has made it more difficult to stay in business. ROI out of traditional media is not what it was 18 to 24 months ago. Less disposable income is one reason for not reaching the past ROI numbers as well as fragmentation (add blog) as well as the content from traditional media (add blog).
The time spent on social media hasn’t been invented, or re-invented it has had to come from another form somewhere and in a lot of cases from traditional media. So as your customers spend more and more time with social media, Facebook and twitter take up 22.7% of our time online.
These are you customers and potential customers. Does your company have a social media strategy?