Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Do You Have a Website?
71% of businesses in 2023 have a website. That’s a clear message that having a web presence is essential to running a modern business. 21% of people use the internet to find a local business daily. That doesn’t account for all the consumers who shop online, either. Regardless of the size of your business–from a…
Learning to Use Google Analytics is a Valuable Tool
For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If you can learn even a small segment of what the data means, it can really empower and elevate your blog or website. How to Get…
Paradux Media Group Receives 2013 Oregon Excellence Award
Paradux Media Group was selected as a recipient of the 2013 Oregon Excellence Award, an honor presented by the U.S. Institute for Excellence in Commerce (USIEC). The award recognizes businesses that demonstrate strong performance, ethical leadership, and meaningful contributions to their local business community. Each year, USIEC conducts extensive business surveys and industry research to…
If Your Nonprofit Isn’t Marketing Through Mobile, You’re Missing Out
Are nonprofits paying attention to the mobile marketing explosion around them? There is a golden opportunity awaiting traditional nonprofits for fundraising, social sharing of campaigns, charitable impact and more. Going Mobile More than half of all Americans are carrying smartphones in their pockets, and a majority of them are using these devices to search, shop,…
3 Questions to Ask for Marketing Success
Internal politics are often the bane of any Marketing Manager’s existence. There is always a strong undercurrent at most marketing conferences where Marketing Managers try to figure out how to get a “seat at the table”. If you are in that category — you need to read Nirmalya Kumar’s book, Marketing as Strategy. It attacks the marketing framework from…
Trends for Marketing in 2020
It’s hard as marketers to get far enough out of the day to day to observe trends materializing to influence our ability to do our jobs, much less think about marketing in 2020. But the difficulty not withstanding, the future of our brands depends on it. As often as possible, we must get out of…
How to Avoid Being the Next Kmart – A Real Life Marketing Lesson
News recently came out that Kmart isn’t doing so hot right now. However, don’t outsiders always have the best perspective on issues like this, especially when it comes to seeing the true marketing lesson? We don’t have a dog in the fight or any care or reason not to give our unqualified honest opinion about…
The Green Dragon of Twitter
For three years I carried a MacBook Air for business and travel. I loved it, the only issue was that I needed to run Microsoft Office software for my work with several clients. I was thrilled when I got the news a few years ago that I could run Office 2007 on a Mac with…
The Secret to a Great Brand is Just One Thing
http://youtu.be/ml-xI1jbu_U Know what the secret to a great brand is? One thing – just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of creating an amazing brand. The trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take…
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…
Looking Back: Key Takeaways from 2011
As we closed out 2011, several powerful themes stood out—both in the broader world and here at Paradux Media Group. Looking back, these takeaways provide a snapshot of a year marked by rapid change in marketing, technology, and community connections. They also reflect the ideas that helped guide our work as we moved into a…
Why Local Customer Service Still Sets Businesses Apart
Since the economy took a sharp downturn three years ago, something else has declined right alongside it: service. Today, it often feels like local customer service comes in only two forms — exceptional or frustrating. And have you noticed that the businesses providing the poorest service are often the ones talking the loudest about how…
Five Ways to Create Local Loyalty
Earning local loyalty today is harder than ever. With constant discounts, social deal sites, and a race to the lowest price, customers are often pulled toward whatever looks convenient in the moment. For local business owners who have invested years into serving their community, that shift can feel discouraging. But loyalty isn’t gone — it…
When Paying for Facebook ‘Likes’ is a GREAT Thing
What a Facebook ‘like’ is worth is always a hot topic. There are many different perspectives, and you rarely find the same answer with the exact dollar figure attached. There are so many other variables, like what business you are in. Social Media has proven to be a GREAT medium to get the word out…
Buy Local …Ramblings and Thoughts
There have been numerous ‘buy local’ campaigns over the past few years. Many of these campaigns have been economic-driven, as people have seen many long-standing local businesses disappear due to the economy. Project 3/50 has used social media well to spread its philosophy of shopping locally. Last year, American Express had a great social media campaign…
What Does Google My Business Mean to the Local Business Owner?
As a local business owner, you’ve likely invested time and effort into building an online presence. You may have created a Facebook business page, posted regularly, and engaged with your community to earn those precious ‘Likes.’ Maybe you’ve even ventured into other social media platforms like Instagram or LinkedIn. You know firsthand how time-consuming it…
How the American Dream Can Shape Your Brand
The American Dream in branding is more than just a concept of success—it’s about opportunity, perseverance, and staying true to your values. Many entrepreneurs have faced significant challenges, built businesses from the ground up, and, through determination, found their place in the market. Their stories resonate because they represent the spirit of possibility. These authentic…
Maximize Your Competitive Market Positioning with Perceptual Mapping
In today’s competitive market, finding your brand’s unique niche is crucial for long-term success. One effective strategy for refining your competitive market positioning is using a perceptual map. This tool helps highlight areas of opportunity in the marketplace, particularly if your brand is still establishing its identity. What Is Perceptual Mapping? A perceptual map uses…
Assessing Your Marketing Efforts: Why Brutal Honesty is Key
I came across a tweet this morning from @DeeBlick that read: “Being painfully honest about where you wasted money on marketing is positive. Don’t repeat the same old lacklustre stuff. Embrace change.” This is an excellent reminder for all of us. It’s easy to get caught up in planning and executing a marketing campaign, but…
The Innovative Ducks a Little Like Social Media?
Have you watched the Oregon Ducks play football this year? If not, you’re missing out. As I watch how innovative Coach Kelly and the Oregon Ducks are on the field, I can’t help but think of the comparisons they make with social media. Some traditional football fans and writers complain that their offense is gimmicky…
