When Paying for Facebook ‘Likes’ is a GREAT Thing

What a Facebook ‘like’ is worth is always a hot topic. There are many different perspectives, and you rarely find the same answer with the exact dollar figure attached. There are so many other variables, like what business you are in. Social Media has proven to be a GREAT medium to get the word out on certain causes and troubles that non-profits or families may be going through. Throw the economy on top of it, and you have several great causes that are struggling. Yesterday, I saw on FB that our local humane society was experiencing genuine financial hardship. They have to raise $75,000 by September 22 or be shut down.   The Southern Oregon Humane Society (SOHS) is one that we can truly get behind as dog and animal lovers. This humane society is very humane. They do not euthanize any animals.   Their “Saving Train” has rescued over 700 animals slated for euthanasia at other shelters due to lack of space. We’re now seeing several businesses contacting the SOHS for help and offering $1 for every ‘like’ they receive. They have over 2,600 people who ‘like’ their page. It is easy to do the math: if you get 750 of your ‘likes’ to five other business pages offering up a $1 a like, your page has generated 3,500 in a couple of days. I have seen more and more of our local businesses becoming involved in this type of donation.  Cause marketing is at its best if you are a business owner. You are getting some quality ‘likes’ on your page, but you’re also showing leadership within your community and helping out some excellent causes and people. Just a few weeks ago, we saw some of the same businesses do the same for Team Ethan, a courageous nine-year-old boy stricken with Stage IV Rhabdomyosarcoma cancer. I have ‘liked’ many of these local pages, donating to causes that are helping our community and families, and I can’t think of any of them that I have un-liked or clicked “less of” after liking them.

Value of Facebook Likes for Business

These businesses are now building a great list of ‘likes’ of local people who care about their community. So what is a Facebook ‘Like’ worth? It seems the more you need them, the more value they have. Indeed, their ‘likes’ value has increased since the news broke about the SOHS. As a business owner, you never know what is around the corner for your business or your family. The more you are involved in social media, the more ‘likes’ you will get. The more generous you are, the more you will find the generosity of others, and that, my friend, is priceless!