small business

Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

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A Guide to Help Small Businesses Create a Great Annual Marketing Plan

A Guide to Help Small Businesses Create a Great Annual Marketing Plan

A great marketing plan is important for many small businesses to be successful. There are multiple parts to creating an effective marketing plan, which is why small businesses have to figure out what they would like to accomplish. With that being said, here is a guide to help small businesses develop a great annual marketing… Read More

How to Improve User Experiene with Reliable Websit Hosting

How to Improve User Experience with Reliable Website Hosting

You already understand that your clients make your business. When you provide them the products and services they need, it increases the chance that they will remain loyal to you. Your reputation also matters, and choosing the right website hosting company will ensure they can always access your site. Reliable Website Hosting Equals Improved Brand… Read More

why small businesses need more videos

Why Small Businesses Need More Videos

When it comes to marketing, especially small business owners, every dollar counts, and any investments need to pay off, regardless of monetary value. But where do you start in a world of glossy ads and billboards? Simply put, it’s with a video. Long gone are the days of a pretty picture with a logo reeling… Read More

5 reasons branding is viatal to a small business

Five Reasons Why Branding Is Vital To A Small Business

Why branding is vital, regardless of the size of your business. Many small businesses forego the tried and true methods of bigger corporations. Sometimes this works, but when a small business fails to effectively brand itself, that can have resounding detrimental effects. 1. Company Cohesiveness Having a “brand” is essentially having a message and look… Read More

Personalized Brand Evaluation

The Power of Customer Reviews Online

In today’s social media world, it pays to have an online presence. It’s not even that hard to do. All you need to start yourself building an online presence for your business is a website, Make sure you have a page that allows customer reviews. It may also help if you can create a robust… Read More

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Making the Most Out of Your Online Advertising Budget

How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline media to digital media as well as the growth of paid social advertising. As a… Read More

content marketing strategy

Digital Marketing Tips for WordPress Users

  Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that… Read More

small business saturday 20126

Prepare Now for Small Business Saturday 2016

Black Friday is hardly a day for small businesses. Sure, it can help them attract new customers. However, most of them instead look forward to Small Business Saturday 2016. We strongly urge you to participate this year on November 26 either as a seller or a buyer. This is your day! Now, Small Business Saturday… Read More

branding

Branding: A Candid Conversation

Can I be honest with you? When I talk with a business owner, a business owner of any size, an entrepreneur, a small size business owner, a medium size business owner, and even the large business owners that I talk to; they all have a reason for getting up in the morning and coming and… Read More

Duck-Quacking

How Are You Different From The Competition

The business world is crowded with many enterprising and hard-working companies, all of whom are looking to make a name for themselves. When entering into business, it is important to let the world know what you have that is new. What do you have that no one else has? How are you different from the… Read More

Photo credit: <a href="https://www.flickr.com/photos/icma/3635127709/in/photolist-6xdYPF-fQrUwL-7Yfk9J-8TQkZa-8nVxNi-jxXb3P-fsYmUn-7cS7qo-7YfkbA-7Yc6aB-7Yc68z-AzZ8c-jrJKwz-7JnA5S-aVyTHK-4fvjKc-eaJTzg-7Yfk1U-7Yfk3h-7Yfk53-7Yc5ZP-bSgUMZ-zH2g3-35Pd7Q-bSgULF-8nVy6p-7Yc5S8-7Yc5KB-7YfjXh-f6LEue-a6Uvhm-9if7eZ-8uNq9D-7cS835-9QT37Z-8xGzji-eaQX9d-8xKAME-nGBEU8-8xKArN-aVyQHt-aVyTqV-aVyT7T-aVyU4H-aVyUuD-aVyTut-aVyUpM-aVyRvg-aVyRjp-aVyUav">ICMA Photos via Flickr</a>

Don’t Skimp on Good HR Help

If you’ve got employees, there is NO substitute for great HR advice. Making sure you are following the letter of the law for your employees will keep you out of hot water down the line. Here are some things you might want to consider: If you’ve never done hiring before (or even if you have… Read More

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5 Days to Kick Start Your Consultancy Business

Do you have a consultancy business? Coach? Mentor? Counselor? Mastermind Leader? I know for a lot of consultants, while they are amazing at helping others identify what’s not working and fix it — it’s MUCH harder when it’s your own business. (OK — I know this from personal experience.) For some reason, when it’s our own… Read More

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A Savvy Small Business Owner’s Guide to Advertising in 2014

We are so excited to be presenting to small business entrepreneurs this morning at the Oregon Employer Council in Medford! This is a very special three hour event, presented in partnership with Southern Oregon University’s Small Business Development Center. We so excited to bring you an information-packed seminar showing you how to use Traditional Media, and Online… Read More

5-insane-but-true-tihings-about-marketing-for-small-business

5 Insane (but true) Things About Marketing for Small Business

Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5… Read More

USIEC-Excellence in Marketing Award

Paradux Media Group receives 2013 Oregon Excellence Award

FOR IMMEDIATE RELEASE: Paradux Media Group has been selected for the 2013 Oregon Excellence Award amongst all its peers and competitors by the US Institute for Excellence in Commerce (USIEC). Each year the USIEC conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry… Read More

marketing problem = focus

How To Solve Your Biggest Marketing Problem

Let’s face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost? Would you be interested? Of course you would. That’s just good business sense. Now, what if I told you the single biggest marketing problem you have is something MOST businesses suffer from,… Read More

Establish a Formidable Online Presence With the Right Custom Web Design

Establish a Formidable Online Presence With the Right Custom Web Design

With more and more Americans using the Internet to get the information they need, it is imperative that businesses establish formidable online presences so that they can better interact with prospective customers. In fact, roughly 82% of adults in the country use the web consistently. An even higher percentage, about 92%, rely on search engines…. Read More

bill-meyer

Tisha Oehmen’s Interview with Bill Meyer about Finding Brand

I had a great opportunity to sit down with Bill Meyer this morning,  on his Radio Show that airs on KMED 1440, to talk about my new book, Finding Brand: The Brand Book Tutorial. We had a great talk about: The differences between advertising and branding. Why branding matters to businesses of all sizes – from… Read More

strategy-of-branding-ebook

Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today

FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand   Eagle Point, OR. – September 4, 2013 –   Brands are defenseless.  Companies wipe their feet on them, they throw them in the trash, and they don’t have the patience to let them… Read More

we were wondering

Why You Should Outsource Your B-to-B Marketing Efforts

For many companies, it’s a smart thing to outsource their b-to-b marketing efforts. Companies of all sizes and even some who have their own internal marketing departments benefit from outsourcing to a professional marketing company to help them create and get across a dynamic message. You may ask yourself what good it might do for… Read More