While the big brands and big boxes have taken early advantage of social media, if social media continues to grow it will be because of the smaller local businesses. Big brands are paving the way which makes sense being that social media is more popular in the larger markets.
The next phase will take place in the mid to smaller markets. The more individuals from smaller markets that come out and play the more success smaller local businesses will have. Social media is much more a grass roots media compared to today’s traditional media.
Small local businesses have a huge advantage over the big brands if they bring the game down to the local level. Everyday more and more local businesses will be joining the social network, and if they’re smart they’ll make it a community game. Talk community be community, community is what social media is all about.
The larger the small markets become in social media, the more successful you’ll see small local businesses. The more small local businesses can adapt and change with e-commerce to take advantage of the larger scope of social media, and the fact that social media can make the world smaller the more success they will have. In today’s economy and in most economies that we’ve had we’re as successful as the small town stores. Social media may just help us get back to that if the people in these community’s jump in and play.