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What’s Next For Social Media?

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While the big brands and big boxes have taken early advantage of social media, if social media continues to grow it will be because of the smaller local businesses.  Big brands are paving the way which makes sense being that social media is more popular in the larger markets.

The next phase will take place in the mid to smaller markets.  The more individuals from smaller markets that come out and play the more success smaller local businesses will have.  Social media is much more a grass roots media compared to today’s traditional media.

Small local businesses have a huge advantage over the big brands if they bring the game down to the local level.  Everyday more and more local businesses will be joining the social network, and if they’re smart they’ll make it a community game.  Talk community be community, community is what social media is all about.

The larger the small markets become in social media, the more successful you’ll see small local businesses.  The more small local businesses can adapt and change with e-commerce to take advantage of the larger scope of social media, and the fact that social media can make the world smaller the more success they will have.  In today’s economy and in most economies that we’ve had we’re as successful as the small town stores.  Social media may just help us get back to that if the people in these community’s jump in and play.


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Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

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