What’s Next For Social Media?

While the big brands and big boxes have taken early advantage of social media, if social media continues to grow, it will be because of the smaller local businesses. Big brands are paving the way, which makes sense since social media is more popular in larger markets. The next phase will take place in the mid-to smaller markets. The more individuals from smaller markets who come out and play, the more success smaller local businesses will have. Social media is much more of a grassroots media compared to today’s traditional media. Small local businesses have a massive advantage over big brands if they bring the game down to the local level. Every day, more and more local companies join the social network, and if they’re smart, they’ll make it a community game. Talk community, be community; community is what social media is all about. The larger the small markets become in social media, the more successful you’ll see small local businesses. The more small local businesses can adapt and change with e-commerce to take advantage of the enormous scope of social media and the fact that social media can make the world smaller, the more successful they will be. In today’s economy and most economies we’ve had, we’re as successful as the small-town stores. Social media may help us return to that if the people in these communities jump in and play.