Why Local SEO For Medford Oregon Business Owners:
So why is Search Engine Optimization (SEO) so important to a Medford Oregon business? Well it begins with over 40% of consumers won’t shop at a business or brand if they can’t research you or find your business on-line. Search Engine Optimization (SEO) allows not only for people to find you but more importantly to research you. Instead of driving from place to place to shop we now surf the web to help with our purchasing decisions.
Need More Reasons For Local Search Engine Optimization (SEO):
- The first ranking position in the search results receives 42.25% of all click-through traffic
- The second position receives 11.94%
- Third position on the first page obtains 8.47%
- The fourth placed position on page one receives 6.05%
- The others on the first page are under 5% of click through traffic
- The first ten results (page one ) received 89.71% of all click-through traffic,
- The next 10 results (normally listed on the second page of results) received 4.37%
- Third page receives a total of 2.42 %
- The fifth page receives a total of only 1.07%
- All other pages of results received less than 1% of total search traffic clicks.
Google searches are much like the Yellow Pages of old. If I know of a particular Medford Oregon business then I would typically have looked in the White Pages and searched for that particular business. That would be no different today, people just enter your business name in the Google box.
When we didn’t know the name of a Medford or Southern Oregon business we were looking for we just looked in the Yellow Pages for that category. We would then see a laundry list of Medford and Southern Oregon businesses from that category.
36% of search engine users believe that the companies whose websites are returned at the top of the search results are the top brands in their field
70% of people have used the internet to find a local business in the last 12 months
67% of local consumers have consulted online customer reviews of local businesses
69% of local consumers trust online reviews as much as personal recommendations
Female consumers are more likely to select a local business that has positive customer reviews
Local SEO Becoming More Important:
The numbers of ‘local’ searches are only going to increase. Mobile search, on-line reviews, reputation management it becomes more important every day. The good news is that if you’re a Medford or Southern Oregon Business owner you’re far from being out of the SEO game, in most circumstances, today you would still be ahead of the Search Engine Optimization (SEO) game.
Mobile Search Trends:
More children can use a smartphone (19%) than can tie their own shoelaces (9%). (AVG as cited by TechEye, January 2011)
It is estimated that the number of mobile broadband subscribers will hit 1 billion by the end of 2011 (up from 500 million in 2010). (Ericsson as cited by ReadWriteWeb, January 2011)
1 in 3 customers surveyed said they would like to have ‘click to call’ services integrated into operators websites, to make contact simpler and easier when issues arise. (ATG as cited by Digitalstrategyconsulting.com, November 2010)
In marketing there is a saying first in usually wins, with Search Engine Optimization (SEO) which is the case more times than not!
If you’re interested in how to increase your Search Engine Optimization (SEO) and get better results and more traffic there are several ways to accomplish better SEO. Paradux Media offers custom solutions for Medford and Southern Oregon businesses on solving their SEO and on-line management problems. Contact us today for a free 30 minute SEO consultation.
Remember when it comes to SEO: The first ten results (page one ) received 89.71% of all click-through traffic!!!
- Search Engine Optimization Techniques (ronmedlin.com)
- Getting Listed on the Search Engines (logicpath.com)