The Social Traveler – The Importance of Online Reviews For Small Business

Ready to begin working on getting more online reviews? Here are some ways to get more and why it matters to your small business.

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Summer is right around the corner, what that means for a lot of cities, towns and communities is tourists coming through town. Some will stop for a meal, some for window shopping, some for a day, week or longer. That makes now a great time to work on your online reviews and website presence.  This past week Tisha and I went to Orlando and St. Pete’s Beach for 9 days, and the majority of the decisions that we made regarding food, tours, etc. were based on mobile searches, reviews, and tweets asking our social network for recommendations.

That begs the question, “What condition is your mobile search and online reviews in?”  If they’re not up for the tourist challenge, you’re sure to lose out on not only opportunity for out-of-town consumers, but new online reviews as well.

No time better than right now to begin working on getting more on-line reviews.  There are, of course, ways to tactfully encourage your customers to write a review. Encourage their review, but don’t be too invasive!

Place signage where appropriate.

  • Connect with your customers after an in-store visit with a follow-up email that subtly links to your online review listings.
  • Add icons to your online review sites onto your email signature, website, business cards, etc. But keep icons small, and don’t put them anywhere they shouldn’t be.
  • Yelp offers an entire Flickr gallery of downloadable and printable signs to put in a storefront window. The company also gives away exclusive “People Love Us on Yelp” stickers twice a year.

Respond to online reviews.

  • After unlocking a business account on Yelp or claiming your listing on Google+ Local, for example, you have the option to respond publicly or privately to a review. There is much to be said about how to craft the right response, but what is certain is that there should be a response!
  • Respond to some positive and some negative reviews – not all reviews. People appreciate management responses and users will see that you care. Take their criticism constructively and use it to make your small business a better place.

Provide excellent customer service. 

Photo Credit:
Photo Credit:

Straight from the official Yelp blog, focusing on excellent customer service is the best way to succeed. If people are passionate about your business, chances are they’ll reciprocate the good vibes by recommending your small business to others.

We’ll be spending more time in the next couple months talking about how you can improve your on-line presence for the summer season.  So make sure to hit subscribe so your website can be in true form by summer.  Click here for more reading on the importance of local mobile search and online reviews.

Mike Frey

Prior to co-founding Paradux Media Group Mike spent more than 15 years in the world of marketing and advertising. During that time working with hundreds of locally owned businesses he developed an appreciation for minimizing client’s dollars while maximizing tangible results for those clients.

His unique approach to buying media does not follow convention, but it does yield results that exceed those experienced by the more traditional methods. His goal is to provide only the assistance a client needs – and no more, thus minimizing unnecessary cost to the client

Mike is a talented and prolific script writer, ensuring that the client’s brand position is portrayed in a unique and attention grabbing manner. He specializes in story-arcs which evolve both the understanding of the clients’ brand as well as the capture and engage customers’ attention over time.

Mike learned marketing and advertising the hard way — selling it for a living. He was mentored by some of the brightest media, marketing, and advertising minds in the business and was extraordinarily successful in his endeavors. His clients universally agree that he brings a practicality to the business, appreciating their needs while offering options that will allow them to leverage their marketing investment into the future.

Reader Interactions


  1. Veronica says

    To share an experience I had while I was on a vacation in Asia, I had no idea where to go for a good culinary experience so I decided to search online. There was a resto which had a lot of good reviews and it was quite near to where I was at, I went there and I had one of the best foodgasms I have ever experienced.

  2. Sandra says

    I frequent a resto which relies on good reviews from their customers. They often hand out simple notes where customers can write on it. Aside from that, they’ve maintained a facebook page where they get regular feedback from customers.

  3. Kristine says

    I also rely on the web to search for good places to drop by. Good reviews often make me want to try a certain establishment for myself. A lot of people now rely on the internet for information, in our area, the places which get visited the most often have a lot of good reviews.

  4. Emilia says

    I met one of my customers the other day and he confided to me that he would have never tried making transactions with me if he didn’t read a good review about me online. I felt very thankful to the one who gave me a good review. Whoever that was.

  5. kane says

    THANKS FOR SUCH A NICE BLOG. seo services jaipur offers many kind of services like web designing, web hosting and many. all these services are very cheap in costs and we offers the right solutions of clients problems.

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