The Importance of Local Search For Local Business

A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search.  The study also shows 25% of Yahoo and Bing searches are local search. Two years ago, Google reported that 20% of all Google searches (on PC) were local. Since then, Google Local Search, SEO Local Searchhas improved its local search and Map applications, resulting in a 23% growth in local search queries.

According to Screenwerk, Google recently announced that 50% of mobile search is now local, an increase from 40% in 2011.  With the holiday season upon us and smart phones and tablets being at the top of everyone’s list expect the number of local searches to increase.

What does ‘local search’ mean for the local business owner?

It means that if you’re not searchable right now, that you better get on it.  SEO is no longer for just for e-commerce businesses and the national companies, it’s about ‘local’.  It’s not just about when they search your business name, its about when they preform a local search for your business category.

SEO and ‘local searches’ are no different than when someone opened up the yellow pages and did a ‘local search’ for plumbers.  What came up and how resulted in what company got the business.

We all know that the yellow pages don’t deliver on ‘local search’ like they used to… Reason why, just a different tool, smart phones.  We’re looking for the same info just not pulling over to a phone booth for the yellow pages for that local search info.

So how do you optimize your website and make gathering information about your products or services as easy as possible?

Be sure to keep these three tips in mind when starting your mobile optimization strategy:

  • Provide a good user experience
  • Create location or task specific pages
  • Understand search queries used to find your website


About the Author:

Mike Frey

Before co-founding Paradux Media Group, Mike spent more than 15 years in the world of marketing and advertising. While working with hundreds of locally owned businesses, he developed an appreciation for minimizing clients’ dollars while maximizing tangible results for those clients.

Learn More

Quacktastic Reviews:


  1. Fatima on December 6, 2012 at 9:51 am

    Local Search for Businesses is very crucial. It has expanded from the e-commerce businesses to the local businesses. Thanks for providing the guidelines and insight. Great share.

  2. on December 27, 2012 at 8:00 am

    Google really took the yellow pages concept with local search and improved it drastically. Lets see, spend 3 seconds typing in a search or lug around a 20lb book and flip through a few hundred pages to find listings.

Leave a Comment