With Google dominating the search engine market (92.24%), implementing more ways to help your business rank highly is critical in today’s world. More and more consumers rely on Google searches to find businesses and products to meet their needs, and many of them are now able to complete their purchases entirely online. There are many… Read More
Local Search
Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Marketing Trends In 2020 That You Can Utilize
Marketing innovation is moving rapidly this year. Trends in 2020 will focus on the adoption of new technologies that will have an impact both on your digital and conventional marketing. Keeping Bert Happy Google recently applied the most recent update to its algorithm and its name is Bert. As per their own words, Bert is… Read More
Internet Marketing For Your Business
The most important reasons that your company should consider internet marketing is the chance to get discovered more often on major search engines. The vast majority of people who use these search engines like Google don’t scroll past the results on page one, which means that you should do everything in your power to get… Read More
What are the keys to local marketing?
Any business that wants to survive and thrive in the marketplace will need to learn how to market its goods or services. In many cases, this means first learning how to market its goods or services in its local area. Startups and small companies may only serve a select local community while businesses of all… Read More
Function and Impact of Political Advertising Agencies on Political Campaigns
Advertising agencies have grown and diversified over the years as more industries appreciate the value that advertising adds to their brands. Today, there are advertising agencies dealing with products, online marketing, persons who draw huge public interest like actors and artists among others. Political advertising agencies help candidates gain popularity and win elections. Like any… Read More
Off-Page vs. On-Page SEO: How Do You Develop a Strategy? Part 2
In part one of this blog, we explained the difference between on-page and off-page SEO. We established that off-page SEO is often completed by a website designer or coder behind the scenes, while on-page SEO is up to you. The way that designers name your pages, write your code and house your website (i.e. search… Read More
What Is Inbound Marketing and Why Should You Care?
What is Inbound Marketing? Inbound Marketing is a phrase that has been on the periphery of every business since the boom of the online marketplace. With 80% of Australians now with internet access, by implementing cost effective online marketing strategies, you can bring people to you in their droves. This chart shows the Breakdown of… Read More
Is it Time to Hire an Outsider Internet Marketing Firm?
Did you know that, according to Google, at least 88% of people searching for local businesses on their smartphones call, or stop in, less than a day later? The importance of internet marketing can no longer be ignored. Whether on desktop PCs, laptops, or mobile devices, it is clear. A staggering number of people seek… Read More
Staying Up-To-Date With SEO Evolution
Search Engine Optimization, or SEO, is an intrinsic piece in gaining more web-procured business. By staying up-to-date with the changes in SEO, you can keep you site visible in users’ Google, Facebook or LinkedIn searches, and avoid any negative effects of SEO by ditching the outdated technology and practices that have been deemed problematic by… Read More
What Not to Do With Your Google+ Profile
People have been flocking to Google+, which is quickly becoming a favorite social media platform. Google+ is an incredible way of meeting new people, connecting with prospective customers, and building more ties with your consumers. Many businesses don’t quite get it yet being a huge site with regular updates and all, but Google+ is a… Read More
Need SEO, Web Design, and Advertising From One Company? No Problem
When your business starts to have a presence online with a website, social media, or blog, there are a lot of moving targets and important pieces to the puzzle. How easy is it for your potential customers to find you? Is your site optimized? Is your logo appropriate, and does your website need a makeover?… Read More
Beyond the Pond Blog Named to 25 Excellent Blogs on Local Search & SEO
Congratulations to Co-Owner Mike Frey! His blog, Beyond the Pond, was just named as one of 25 Excellent Blogs on Local Search and SEO at Upcity Tips. Organic search is no longer just the domain of eCommerce and national businesses. Local search is a viable and necessary tool in any local business owner’s visibility toolkit. With the… Read More
The Social Traveler – The Importance of Online Reviews For Small Business
Summer is right around the corner, what that means for a lot of cities, towns and communities is tourists coming through town. Some will stop for a meal, some for window shopping, some for a day, week or longer. That makes now a great time to work on your online reviews and website presence. This past… Read More
A Happy New Year Look Back And A Look Ahead
Happy New Year! We would like to thank all of you who have joined us here on “the pond.” Through our blogs, guest blogs, and client projects, we hope that you have been able to learn and apply some marketing techniques that have made a difference in your business. We hope that following us here and… Read More
Mike Frey, President of the Eagle Point & Upper Rogue Chamber of Commerce
Our very own co-founder Mike Frey assumed the 2013 Presidency today of the Eagle Point & the Upper Rogue Chamber of Commerce. During the next year, Mike will be focusing on growing the chamber, focusing the community on the local businesses that make up the infrastructure of the Upper Rogue community, and encouraging everyone to… Read More
SEO and Your Marketing Budget
SEO Where Does It Fit In My Marketing Plan? You’re a small business owner; you have a marketing budget but still most of your advertising endeavors are bills rather than part of a budget. You dabble in some print advertising, and maybe you do a little radio, so how does SEO fit in? Good question…Being… Read More
Why Choose Us as Your Digital Marketing Company
Paradux Media Group is a Digital Marketing Company. Digital marketing is playing an increasingly significant roll in today’s world for any company in their marketing strategy. So much so, that many of the companies we talk with have decided to skip television, newspaper, radio ads, and direct mail for Facebook, Twitter, Instagram, a custom web… Read More
New SEO Team at Paradux Media Group
We’re so excited to have brought on a new SEO Team here at Paradux Media Group! We are now offering SEO Packages for LOCAL businesses, organic search, corporate sites, as well as eCommerce sites. If you’re not happy with the website traffic you’re getting on your website, our new organic SEO team can help. Take a… Read More
Local Search: SEO Google Local Business Search
The Importance of Local Search For Local Business A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search. The study also shows 25% of Yahoo and Bing searches are local search. Two years ago, Google reported that 20% of all Google searches (on… Read More
Free Organic SEO Analysis Report
Organic SEO is what happens when someone puts a search term in a search engine and your website is naturally returned in the list of websites — ideally on the the first or second page. It today’s world, Organic SEO is the holy grail for businesses and websites alike. How much Organic SEO does your… Read More